National Sales Manager - FMCG

Description:

- Exp 8+ years.

- Industry: FMCG, veterinary.

- Skill: Channel Sales, B2b.

Key Responsibilities:

Sales Strategy, Revenue & Collection Management:

- Develop and execute national sales strategies aligned with business objectives.

- Drive revenue growth, volume achievement, market share expansion, and timely realisation of receivables.

- Own overall payment collection targets, ensuring optimal DSO and healthy working capital.

- Monitor credit exposure, ageing, and overdue balances across distributors and key accounts.

- Partner with Finance to define credit limits, payment cycles, and recovery mechanisms.

Channel & Distribution Management:

- Expand and strengthen distributor, super stockist, and key account networks nationwide.

- Ensure strict adherence to credit terms and payment discipline across channels.

- Review the distributor's financial health and take corrective actions for chronic defaulters.

- Balance sales growth with profitability and cash flow governance.

Team Hiring, Leadership & Capability Building:

- Own end-to-end hiring for the national sales organization including RSMs, ASMs, and frontline sales teams.

- Assess manpower requirements, approve headcount plans, and support expansion into new markets.

- Partner with HR on workforce planning, recruitment strategy, onboarding, and succession planning.

- Build a strong leadership pipeline through coaching, training, and performance management.

- Set and monitor KPIs for sales, collections, and people performance.