National Sales Manager - Dairy

Description:

Role & Responsibilities:

- Drive achievement of monthly and annual sales targets covering revenues, profitability, and collections.

- Own complete P&L responsibility for the Sales function (White Spread Foods).

- Build and scale a robust sales and distribution network to ensure sustained growth.

- Lead digitisation initiatives to ensure FIFO adherence and improve product reach and visibility.

- Ensure high levels of customer and dealer satisfaction while closely coordinating with manufacturing plants for quality and supply continuity.

- Oversee product costing, pricing strategies, and sales mix to maximise revenues and margins.

- Manage inventory levels effectively to optimise working capital.

- Drive new product development initiatives to enhance sales performance and margins.

- Strengthen brand development to improve value perception in the market.

- Ensure timely collections and effective cash flow management to maintain an optimal working capital cycle.

- Prepare and review weekly and monthly MIS reports.

- Build, lead, and manage an All-India sales team and distribution structure.

- Ensure statutory compliance across sales offices and operating locations.

Experience & Background:

- 1520 years of experience in the Dairy / Food Processing sector, with strong expertise in building and managing large-scale Sales & Distribution networks.

- Proven ability in optimising product mix for improved profitability, driving new product launches, margin enhancement, brand extensions, and customer satisfaction.

- Exposure to digitisation initiatives and end-to-end value chain management to enhance market reach is essential.

- Hands-on experience across both B2B and B2C sales channels is mandatory. Strong familiarity with ERP systems is preferred.