National Sales Manager

Location: Noida HQ

Team Managed: Cluster Heads, Regional/Zonal Sales Teams, Key Channel Partners

1. Role Purpose:

- To design, lead and execute national sales strategies to achieve revenue, TP (Trade Profitability), market share growth and channel expansion.

- The NSM will steer and mentor Cluster Heads, strengthen distributor/dealer networks, drive operational excellence, and ensure consistent implementation of organizational policies, schemes, pricing discipline, and customer experience standards across all clusters.

2. Key Responsibilities:

A. Business Growth & Sales Strategy:

- Develop and implement the National Sales Plan aligned with overall business objectives.

- Own national sales targets and ensure consistent delivery through Cluster Heads.

- Analyze national market trends and guide clusters with corrective actions.

- Prepare and review national sales budgets and forecasts.

- Drive high TP product performance through structured interventions.

B. Channel Development & Market Expansion:

- Oversee expansion of distribution network.

- Ensure uniform implementation of national schemes and MOP system.

- Facilitate conversion of retail formats.

- Identify new business opportunities including institutional sales.

- Ensure national participation in fairs and exhibitions.

C. Customer Experience & Service Excellence:

- Build a culture of superior customer responsiveness.

- Ensure closure of escalated complaints.

- Review showroom feedback and retail experience reports.

- Ensure timely support to channel partners.

D. Collections & Commercial Discipline:

- Drive national credit discipline.

- Monitor outstanding payments.

- Ensure pricing compliance.

E. People Leadership & Capability Building:

- Lead and coach Cluster Heads.

- Build succession pipelines.

- Conduct periodic training.

- Promote collaborative culture.

F. Communication & Reporting:

- Act as central communication bridge.

- Escalate unusual trends or risks.

- Review national MIS and scheme ROI.

- Present business reviews to management.

3. Key Performance Indicators (KPI's):

- National RCV Achievement

- National TP Growth

- Market share expansion

- New channel expansion

- Scheme performance

- Collections discipline

- Customer complaint resolution time

- Branding & MOP compliance

- Training metrics

- Cluster productivity

4. Key Decisions:

- National product introduction or discontinuation.

- Approval of national schemes and incentives.

- Appointments/discontinuation recommendations.

- Resource allocation and manpower planning.

5. Working Relationships:

Internal: Marketing, Finance, Customer Care, Supply Chain, HR

External: Channel Partners, Industry Bodies

6. Experience & Qualifications:

- Graduate / Postgraduate in Business Management.

- 15-18 years of experience in Channel Sales with at least 5+ years in National/Regional leadership.

- Proven experience managing multi-state operations.