Job Description:

Organization: Leading Baby Care Products Company (FMCG Co.)

Job Title: Deputy National Sales Manager (Baby Stores Channel Sales)

Reporting to: COO

Location: Khar West, Mumbai

Experience & Profile

- 10-14 years of sales experience in FMCG / Consumer Products

- Strong exposure to General trade/ traditional trade and distributor-led channels

- Proven experience managing SKU-heavy portfolios (75150 SKUs)

- Demonstrated success in relationship-driven, GT-heavy markets

- Willingness to travel extensively

Role Overview:

- This role requires maturity, credibility, and long-term thinking.

- We are hiring a leader who can build trust and scale categories sustainably.

Role Purpose

- To lead and scale the baby-store trade nationally by driving strong distributor and retailer relationships, expanding category and range presence across ~100 SKUs, and converting market insights into effective assortment and NPD inputs.

- This role owns the traditional baby-store ecosystem standalone baby shops and family-run stores where trust, continuity, and execution determine brand leadership.

Key Responsibilities

1. Sales & Channel Ownership:

- Deliver primary and secondary sales targets for the baby-store channel

- Drive region-wise growth through strong distributor and retailer execution

- Improve store productivity through better assortment, category penetration, and repeat ordering

2. Relationship Management (Core Focus):

- Build deep, long-term relationships with baby-store owners and distributors

- Act as a senior escalation point and brand representative in the market

- Strengthen distributorretailer alignment through regular field engagement

3. Range Selling & Category Expansion:

- Drive width and depth of range selling across the full baby-care portfolio (~100 SKUs)

- Increase multi-category billing and reduce dependence on a narrow set of SKUs

- Execute category-led selling programs at store and distributor level

- Enable teams to sell complete baby-care solutions

4. NPD & Market Inputs:

- Provide structured market inputs on pricing, pack sizes, and feature gaps

- Support NPD launches with clear sell-in, rollout, and retailer education plans

- Track early performance and recommend course corrections

5. Team Leadership:

- Lead and mentor Regional / Area Sales Managers

- Build capability around range selling and category thinking

- Drive performance discipline through structured reviews

6. Distribution & Visibility:

- Strengthen numeric and weighted distribution in baby stores

- Ensure correct assortment, availability, and visibility by store type

- Coordinate with marketing on trade-focused initiatives

Experience & Profile:

- 10-14 years of sales experience in FMCG / Consumer Products

- Strong exposure to GENERAL TRADE / traditional trade and distributor-led channels

- Proven experience managing SKU-heavy portfolios (75150 SKUs)

- Demonstrated success in relationship-driven, GT-heavy markets

- Willingness to travel extensively

What Success Looks Like:

- Higher average SKU presence per baby store

- Stronger multi-category contribution

- Improved distributor and retailer loyalty

- Better-aligned NPDs driven by market insights

- A confident, disciplined sales leadership team

Talent Search Preferred Backgrounds

Primary Fit Industries

- Innerwear / Lingerie / Athleisure (GT-heavy)

- Consumer Durables (dealer-led general trade)

- Footwear (family stores and multi-brand outlets)

Secondary / Adjacent Fits

- Electrical accessories and building products

- Toys, stationery, and school supplies

Profiles to Avoid

- Modern Trade or E-commerceonly sales roles

- Very narrow SKU portfolios

- Scheme-led selling environments with weak relationship depth

- High-churn career paths without long-term market ownership