National Sales Head - Trade/B2B Sales - FMCG

Description:

Position Title: National Sales Head Trade

Location: Bangalore

Reporting To: National Business Head B2B

Industry: B2B Aggregator (FMCG/Food & Beverage/Consumer Goods)

Role Overview:

We are seeking a dynamic and experienced National Sales Head Trade to lead the pan-India sales operations of our high-growth B2B aggregator platform. The ideal candidate will bring extensive FMCG sales experience, having led large regional or national teams, and will be responsible for driving a 2,000+ Cr annual revenue target through robust sales planning, execution, and team leadership.

Key Responsibilities:

Strategic Sales Leadership:

- Lead the national sales strategy and execution to achieve and exceed revenue targets across India.

Team Management:

- Directly manage a sales force of over 600 trade team members, including regional sales heads, sales manager, and sales executives in the trade vertical.

P&L Ownership:

- Drive top-line revenue and ensure profitability across all regions while optimizing cost of sales.

Sales Operations:

- Oversee trade channel performance and implement best-in-class sales systems and reporting mechanisms.

Collaboration:

- Work closely with cross-functional teams including Supply Chain, Marketing, Product, and Finance to align business goals and enhance customer satisfaction.

Market Development:

- Identify growth opportunities in untapped markets and ensure deep market penetration in existing geographies through strategic interventions.

Candidate Profile:

- Experience: 12-15 years of progressive experience in FMCG sales; must have handled at least a regional level role.

- Leadership: Proven ability to lead large, diverse sales teams across geographies.

- Business Acumen: Strong understanding of B2B or general trade ecosystem and market dynamics.

- Analytical Skills: Data-driven decision-making with a focus on process and performance optimization.

- Education: MBA required.