Role Overview :

The National Sales Head - Sports & Live Events will own end-to-end commercialization, execution, and monetization of on-ground sports and live event properties across India.

This is a hands-on leadership role requiring the candidate to conceptualize, build, sell, and deliver sports events from scratch, working directly with sports federations and governing bodies.

Profiles limited to broadcast sales, IPL/media rights, or TV ad inventory sales are strictly not applicable.

Key Responsibilities

1. Event Creation & Commercial Ownership

- Conceptualize and launch sports tournaments, leagues, and live events from ideation to execution

- Own end-to-end event planning, including venue finalization, teams, logistics, vendors, and partners

- Take full accountability for P&L, revenue realization, and commercial closure

2. Federation & Stakeholder Management

- Lead direct engagement with sports federations and governing bodies (BCCI, Hockey India, Wrestling Federation, Athletics, State Associations, etc.)

- Secure approvals, sanctions, contracts, and compliance clearances

- Negotiate rights, fees, and long-term partnerships with federations and promoters

3. Sales & Revenue Generation (On-Ground Focus)

- Drive revenue through event sponsorships, brand partnerships, on-ground branding, experiential activations, and licensing

- Personally close large, complex sponsorship deals with national and regional brands

- Ensure complete monetization of events, not just pipeline generation

4. Pan-India Execution

- Lead multi-city and multi-state events across India

- Coordinate cross-functional teams (operations, marketing, finance, creative, agencies) for flawless delivery

- Manage high-pressure timelines and live-event execution

5. Team Leadership

- Build and lead national and regional sales & execution teams

- Set KPIs, revenue targets, and accountability frameworks

- Create a performance-driven, execution-first culture

Must-Have Experience & Qualifications:

- 12-18 years of experience in sports events, live events, experiential marketing, or entertainment

- Proven track record of building and monetizing sports events from scratch

- Direct experience working with sports federations and regulatory bodies

- Strong exposure to on-ground sponsorship sales and event commercialization

- Full ownership of event execution + revenue closure

- MBA or equivalent qualification (preferred)