Description:

- Develop a unified commercial vision that integrates retail, General Trade (GT), and Quick Commerce (Q-comm) channels.

- Tailor strategies to the unique dynamics of each channel, ensuring retail focuses on in-store visibility, GT emphasizes distribution penetration, and Q-comm leverages speed and convenience.

- Conduct market mapping to identify high-potential geographies, categories, and consumer segments.

- Establish clear KPIs for revenue growth, margin improvement, and customer acquisition across all channels.

- Continuously monitor competitor activity and adapt strategies to maintain a competitive edge.

- Drive omnichannel integration, ensuring seamless consumer experiences across offline and online touchpoints.

Leading High-Performing Sales, Marketing, and Business Development Teams:

- Recruit, train, and mentor top talent to build agile, motivated, and results-driven teams.

- Foster a culture of accountability, innovation, and collaboration to maximize team performance.

- Set ambitious yet achievable sales targets aligned with overall business objectives.

- Empower marketing teams to design impactful campaigns that resonate with diverse consumer bases.

- Encourage business development teams to identify new growth opportunities, partnerships, and untapped markets.

- Implement performance management systems to track progress and reward excellence.

- Promote cross-functional learning and knowledge sharing to enhance organizational capability.

Building Strategic Partnerships and Expanding Distribution Networks:

- Identify and engage with key distributors, retailers, and e-commerce platforms to strengthen market presence.

- Negotiate win-win agreements that ensure sustainable profitability for both partners and the company.

- Expand distribution reach into emerging markets and underserved regions.

- Collaborate with technology partners to enhance digital commerce capabilities.

- Build long-term alliances with suppliers to secure reliable product availability and quality.

- Leverage partnerships to co-create marketing initiatives and joint promotions.

- Continuously evaluate distribution efficiency to optimize logistics and reduce costs.

Optimizing Pricing, Product Portfolio, and Go-to-Market Plans Using Consumer Insights:

- Conduct deep consumer research to understand evolving preferences, behaviors, and pain points.

- Use data analytics to segment customers and design tailored offerings.

- Optimize pricing strategies to balance affordability, premium positioning, and profitability.

- Regularly refresh product portfolios to introduce innovations and phase out underperforming SKUs.

- Develop go-to-market plans that maximize speed, reach, and impact.

- Test and refine promotional strategies based on consumer feedback and market response.

- Align product launches with seasonal trends, cultural moments, and consumer demand cycles.

Collaborating with Operations, Finance, and Supply Chain:

- Work closely with operations teams to ensure smooth execution of commercial strategies.

- Partner with finance to align budgets, forecasts, and profitability goals with strategic priorities.

- Collaborate with supply chain teams to guarantee product availability, minimize stockouts, and optimize inventory.

- Establish cross-functional governance structures to ensure alignment and accountability.

- Use integrated planning tools to synchronize demand forecasting with production and distribution.

- Drive efficiency initiatives that reduce costs while maintaining service quality.

- Ensure all functions are aligned toward delivering superior customer value and achieving commercial objectives.