National Sales Head - Consumer Electronic Products

National Sales Head

Key Responsibilities:

Sales Strategy & Planning:

- Develop and execute national sales strategies specific to consumer electronics.

- Identify new product opportunities, competitive trends, and emerging markets.

- Drive annual sales planning, budgeting, and forecasting for the category.

Channel & Distribution Management:

- Build and manage a robust offline & online distribution network (modern trade, general trade, LFR, e-commerce).

- Strengthen relationships with distributors, wholesalers, retail chains, and key accounts.

- Lead channel expansion strategies across Tier 1, Tier 2, and Tier 3 markets.

Team Leadership & Development

- Lead regional sales managers and zonal leaders across India.

- Build, mentor, and develop a high-performance sales team.

- Set performance targets and ensure consistent achievement.

Business Development & Key Account Management:

- Drive business with major retail partners and national chains.

- Manage large-scale negotiations, pricing, and promotional activities.

- Collaborate with marketing for product launches and retail campaigns.

Market Intelligence & Performance Tracking:

- Monitor market share, category performance, and competitor activities.

- Analyse sales metrics and business performance across regions.

- Present regular reports and business insights to management.

Cross-Functional Collaboration:

- Work closely with Marketing, Supply Chain, Finance, and Product teams.

- Support product roadmap discussions based on market feedback and customer demand.

Required Skills & Competencies

- Proven experience in consumer electronics sales (mandatory).

- Strong distributor/channel management expertise.

- Experience managing national-level sales operations.

- Excellent leadership, communication, and negotiation skills.

- Ability to drive aggressive growth targets in a competitive market.

- Strong analytical and problem-solving abilities.