Role Overview:

Our client is a leading Consumer Durable company with a strong presence across India and global markets. They are looking to hire a senior sales professional for the position of General Manager - National Sales based in Hyderabad.

Key Responsibilities:

- Plan and achieve Pan India sales targets across trade, institutional, and exclusive brand channels.

- Develop and implement sales strategies aligned with the company growth objectives.

- Drive revenue and volume growth along with improvement in product mix.

- Track and improve the brand market share year on year.

- Work closely with the Marketing and Product teams to strengthen the premium brand positioning.

- Identify and expand into priority markets and emerging growth regions.

Team Leadership & Performance Management:

- Lead, mentor, and manage the performance of the national sales team.

- Set clear KPIs and ensure accountability across regions.

- Drive productivity improvements, capability building, digitization, and succession planning.

- Foster a culture of ownership, accountability, efficiency, and high performance.

Commercial Governance & Policy Implementation:

- Ensure implementation of company policies related to Sales & Trade Schemes, TADA, CTC & Incentives, Branding & Promotions, and Warranty & Claims Management.

- Monitor trade scheme effectiveness and return on investment.

- Ensure strong expense control and commercial discipline.

Market Intelligence & Competitive Strategy:

- Track competitor activities including pricing, schemes, policies, and market positioning.

- Analyze market trends and identify potential growth opportunities.

- Recommend and implement strategic actions based on market insights.

Customer & Channel Relationship Management:

- Build and maintain strong relationships with distributors, institutional clients, and channel partners.

- Strengthen partner engagement programs.

- Ensure high customer satisfaction and effective grievance resolution.

- Monitor primary and secondary sales performance.

- Develop network expansion strategies to enhance market coverage and brand penetration.

Performance Tracking & Reporting:

- Share MIS reports, growth analysis, and strategic insights with management.

- Monitor and report branch-wise P&L performance.

Desired Profile:

- Proven experience handling Pan India sales operations.

- Strong leadership capability with experience managing multi-layered teams.

- Process-oriented with strong commercial acumen and strategic thinking ability.