National Key Account Manager - Modern Trade

National Key Account Manager - Modern Trade

1 Revenue and Profitability :

- Deliver topline and bottom-line through effective development of the assigned key accounts

- Negotiate favorable terms and conditions, pricing, and promotional activities with assigned key accounts for increased profitability and shares

- Build & Monitor action plans to manage overall spends and devise interventions to improve the ROI of spends"

2 Account Management and Partnerships :

- Establish and drive effective Customer management through strong relationship building at senior levels in the national accounts

- Conduct planning and strategic negotiations with multi category alliances, accounts to deliver growth results

- Devise action plans to provide sustained performance levels on account serviceability , issue resolution etc.

- Collaborate internally with marketing , supply chain , finance and operations team"

3 Planning and Growth :

- Devise the Annual Operating Plan of assigned key accounts and ensure periodic performance review of the key Business metrics

- Close and drive the Joint Business Plan with the assigned accounts

- Plan and cascade New product launches and development for the assigned accounts via central engagement

- Design account specific initiatives for promotions, visibility, product placement and assortment to support sales growth, category objectives

- Monitor market trends, competitor activities, and consumer insights to identify opportunities and risks and provide recommendations for growth."

4 Account Servicing and Hygiene :

- Drive sustained performance levels on account serviceability, fill rates, maintain MOP, resolution of customer issues etc.

- Track and monitor adherence to TOT as agreed and flag/solve for deviations (if any)

- Ensure on time receipt of NDCs, receivables, transaction success, invoice clearance etc. in conjunction with accounts team

- Intervene for any escalations, issues to ensure smooth, compliant and effective operations leading to overall business growth"

IV. KEY PERFORMANCE GOALS

Listed below are the key performance goals for the role. Performance Goals are the critical outcomes of a job contributing to the organization's and role's success.

1 Achievement of revenue and profitability targets

2 On time completion and effective communication of JBPs across assigned key accounts

3 Achievement of brand objectives (planogramming, visibility, share of shelf etc. ) across assigned key accounts

4 Robust relationships at senior level across national accounts

5 Customer feedback / satisfaction

6 Achieving account servicing levels