National Institutional Sales Manager - FMCG

Description:

Market Analysis and Strategic Planning:

- Conduct market research and analysis to identify trends, competition, and potential business growth opportunities in in HORECA/ Institutional Business and new adjacent channels (like schools, gifting solutions etc)

- Develop and implement comprehensive marketing and distribution strategies targeting current and potential institutional clients

- Manage the product portfolio, brand image & positioning, and communication tailored for the institutional sector, ensuring consistency and relevance.

Commercial Delivery:

- Developing Account acquisition strategy and prospect wise time bound acquisition plan

- Deliver the monthly, quarterly, and annual business objectives of volume, value, market share and activation in the channel

- Budget Management: Manage budgets effectively, optimizing resources for maximum ROI and growth.

Key Account Management:

- Relationship Building: Cultivate and maintain strong relationships with institutional clients, understanding their needs and delivering customized solutions in terms of products, SKUs and pricing

- Campaign Management: Create and execute innovative marketing campaigns to drive brand awareness and customer engagement within institutional channels.

- Ensure customer satisfaction by achieving delivery & service quality norms

- Developing and implementing Account wise sales plan