Position : Business Head - General Trade Experience : 15 - 23 years in Sales, At least 10+ years in GT business Education : MBA - Sales & Marketing preferable Industry Type : GT Business experience in major consumer electronics/white goods industry/ FMCG. Role: To lead and drive the General Trade business, and achieve the top and bottom line targets as per the plan Reporting Structure: The position reports to: Head of Retail Job Description: - Responsible for delivering top and bottom line targets of GT business (P&L responsibilities) - Responsible for end to end new introductions / replacement of products to all Distributor / Direct Dealer's Stores at the national level. - To identify & correct the gaps to improve reach- Numeric distribution & Weighted distribution - Handling a team with zonal business heads and driving business as per planned for FY - Review monthly, quarterly, and annual business performance and take corrective actions as required. - Monthly S&OP and ROFO planning for accurate sales forecast. - Ensuring process adherence as per the Commercial Norms - Developing the network of potential distributors all over the country for GT business - Closely working with Product and C&TM team for timely execution of new product launches and on ground activations. - Suggest ways to improve Salesforce Automation for effective coverage and PJP adherence. - Analysing current EFL and competitor presence and suggesting the best promotions, products and price to pitch our products - Monthly secondary / tertiary planning and execution in line with primary target - To track & monitor ROI of distributors on regular intervals

Mumbai

National Head - General Trade - Consumer Durable/SDA/FMCG 

Job Description for National Head - General Trade - Consumer Durable/SDA/FMCG  in Xperia Executive Search LLP in  Mumbai for (15-23) years of experience. Apply Now!