National GTM Manager - FMCG

Responsibilities and Accountabilities:

- Anchor the Trade Input design, execution and evaluation to drive incremental business from the channel

- Partner with the Zonal Sales Managers to plan and design trade schemes to deliver the AOP volume , value and Market share plans for the channel - on a national capacity.

- Engage with ASMs to have periodic dialogue on efficacy of trade schemes

- Prepare and formalize a culture of post activity evaluation with the stakeholders

- Own the end to end consumer promotion planning process in line with our occasion calendar with an objective to drive consumption

Manage end to end Channel Programs:

- Own the Program with a holistic understanding of Top Stores- target setting and payouts

- Partner with ASMs on closure of TOT and JBPs with large Regional Chains

- Plan, Measure and Execute bespoke solutions for Top Stores to drive throughput.

Own the RTM Plans for the channel:

- Anchor the RTM Planning for the channel | Drive efficiency KPIs in partnership with the Zones

Channel & Revenue Management:

- Anchor the Channel P&L: Identify levers of growth and plan long term strategies to help drive sustainable top and bottom line growth from the channel

- Partner with Sales Excellence in ensuring seamless deployment of Sales Projects ( Vistaar, Dakshin, Sunrise etc). Consistently innovate in our RTM approach to create future-ready sales system

- Conduct periodic reviews with the Sales Team and highlight actions needed to bridge the gap Vs Plan | Lead the Revenue Management agenda for the channel by optimizing Mix and Pricing.

Must have: 5 + Years of Work Experience in FMCG as Area Manager , 2+ years experience in Trade/Customer marketing function desirable