Posted by
Posted in
Sales & Marketing
Job Code
1667394

Need candidates from - Home Appliances / Consumer Durables / Electronics Retail / Appliances/or related industries only
- 15-18+ years of senior sales / business leadership experience in luxury furniture or premium franchise & channel-led businesses.
- Proven Pan-India franchise and distribution expansion experience (Master Franchisees, Super Stockists, Distributors, EBOs).
- Demonstrated end-to-end ownership of P&L, revenue targets, and channel profitability.
- Hands-on experience closing high-value franchise partners with strong financial and retail credentials.
- Direct experience designing franchise investment models, ROI structures, and commercial terms.
- Strong track record in high-ticket product sales within luxury or premium brand environments.
- Experience engaging and negotiating with HNI / UHNI investors, retail chains, or real estate groups.
- Ownership of multi-city showroom rollouts including location strategy, luxury store format, and launch execution.
- Proven capability to build and lead large regional sales and channel development teams with KPI accountability.
- Ability to act as national brand ambassador, maintaining luxury positioning while scaling aggressively in a founder-led, fast-growth environment.
Description
The National Business Head - Luxury Furniture Franchise & Channel Sales will be responsible for establishing, expanding, and scaling the Carlton luxury furniture brand across India through a structured franchise, super stockist, distributor, and master franchise network.
This is a P&L-driven leadership role, owning channel strategy, partner acquisition, revenue growth, and brand representation in the luxury furniture segment.
Key Objectives
- Build a Pan-India franchise and distribution ecosystem for Carlton
- Appoint Master Franchisees, Super Stockists, Distributors & Franchise Partners
- Drive revenue, showroom rollout, and market penetration
- Ensure luxury brand positioning, partner quality, and operational excellence
Key Responsibilities:
- Franchise & Channel Expansion
- Design and execute national franchise & distribution strategy
Identify, evaluate, and onboard:
- Master Franchisees (state / region level)
- Super Stockists
- Distributors
- Exclusive Brand Store (EBO) franchise partners
- Define investment models, ROI frameworks, and commercial terms
- Close high-value partners with strong financial and retail background
Revenue & P&L Ownership
- Own Pan-India sales targets and channel revenue
- Drive order bookings, showroom sales, and repeat business
- Monitor state-wise and partner-wise performance
- Ensure profitable growth aligned with luxury margins
Partner Acquisition & Relationship Management
- Lead end-to-end partner acquisition from lead generation to signing
- Build long-term relationships with HNI investors, real estate groups, retail chains
- Conduct partner reviews, expansion planning, and performance corrections
Showroom & Market Development
Guide franchise partners on:
- Showroom location selection
- Store size, layout & luxury experience
- Visual merchandising & brand guidelines
- Coordinate with design, operations, and supply chain teams
- Support new store launches and regional rollouts
Brand Representation & Market Presence
- Act as the brand ambassador for Carlton across India
- Ensure consistent luxury positioning and customer experience
- Participate in expos, exhibitions, franchise events, and investor meets
- Align sales growth with brand image, exclusivity, and quality standards
Team Leadership
- Build and lead regional sales & channel development teams
- Set targets, KPIs, and accountability frameworks
- Mentor teams in luxury selling and channel negotiations
Candidate Profile
Must-Have Experience
15-18+ years of experience in:
Luxury furniture
OR
Franchise & channel sales for premium or aspirational brands
Proven experience in:
- Master Franchise / Distributor appointment
- Pan-India channel expansion
- High-ticket product sales
Preferred Background
- Furniture brands - Wooden Street, Pepper Fry
Experience dealing with:
- HNIs & UHNI investors
- Franchise investment models
- Multi-city showroom rollouts
Key Skills & Competencies
- Strong negotiation & closure skills
- Deep understanding of franchise economics & ROI
- Strategic thinking with execution capability
- Excellent communication, presentation, and leadership skills
- Ability to operate in founder-driven, fast-scaling environments
Compensation & Growth
- Senior leadership compensation (Fixed + Performance-linked incentives)
Attractive incentives on:
- Franchise signings
- Revenue milestones
- Territory expansion
- Long-term growth into CEO - Furniture Vertical
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Posted by
Posted in
Sales & Marketing
Job Code
1667394