National Account Manager - Modern Trade - FMCG

Experience Required: 10-15 years in FMCG and 3-4 years in National Modern Trade (D-Mart)

Client: New age beverage brand

Role Overview:

Key Responsibilities:

Strategy & Growth Leadership:

- Own the annual and quarterly sales plan, category expansion targets, and retail partner strategies.

- Identify new-age retail opportunitiesespecially those engaging Gen Z audiences.

Key Account Management & Business Development:

- Drive listings, visibility, shelf-space negotiations, and in-store promotions with retailers.

- Ensure the successful launch and scale-up of new products across modern trade partners.

Sales Execution & Performance Management:

- Continuously track performance vs. plan and optimize pricing, promotions, and assortment strategies.

- Leverage retail sales data and shopper insights to drive in-store conversions and repeat purchases.

Team Leadership & Capability Building:

- Set clear KPIs, coach for performance, and create a strong culture of accountability and ambition

Trade Marketing & Activation Execution:

- Ensure sharp execution of planograms, point-of-sale branding, sampling, and promotions.

- Track ROI of trade spends and tweak activations based on data and feedback loops.

Cross-functional Collaboration & Ops Alignment:

- Quickly resolve operational bottlenecks across geographies to ensure retail continuity.

Candidate Profile:

Experience & Qualifications:

- 1215 years of FMCG experience, with at least 5 years in a national Modern Trade leadership role.

- Strong preference for prior experience in the beverages, chocolate, snacking category.

Skillset:

- Proven track record of double-digit sales growth, expanding retail reach, and brand activation.

- Strategic mindset with tactical execution skills and data-led decision-making.

- Exceptional communication, negotiation, and people leadership abilities.

- Proficiency in Excel, PowerPoint, and retail analytics dashboards.

Attitude & Cultural Fit:

- A love for youth brands, pop culture, and decoding what makes Gen Z tick.

- Willingness to travel as required across the country.

What Youll Get:

- Autonomy, ownership, and a say in strategic decisions.

- A passionate team and culture that values speed, boldness, and execution.

- Competitive salary, performance-based incentives, and long-term wealth creation opportunities.