Nation With NaMo - Associate/Senior Associate - Marketing

About the Role

We're looking for a dynamic Marketing Associate with 1-3 years of experience to shape, strengthen and propagate our brand identity. If you have a passion for brand storytelling, visual identity, strategic marketing and growing a brand through data-driven strategies, we want you on our team!

Eligibility

- MBA in Marketing or Master's in Communications, Marketing, or Public Relations from a Tier 1 or Tier 2 business school

- 1-3 years of experience in brand marketing, visual identity development, or creative strategy

- Strong background in brand positioning, market research, and storytelling

- Experience in developing brand guidelines, visual assets, and marketing playbooks

- Exposure to working with global student organisations like 180 DC, Enactus, and AIESEC in their Marketing division and/or in a fast paced startup environment catering to younger audiences is a plus.

Skills

- Creative Direction & Content Aesthetics: Strong understanding of brand storytelling, copywriting, and campaign ideation

- Impact-Driven Strategy & Innovation: Demonstrated ability to design and implement robust monitoring and impact measurement processes for marketing campaigns. Strong understanding of both traditional and emerging social media platforms, with a proven track record of leveraging innovative marketing trends to drive business outcomes

- Marketing & Campaign Execution: Ability to craft and execute brand marketing campaigns across digital, outdoor, and social media

- Cross-Team Collaboration: Work closely with product, design, and marketing teams to ensure brand consistency Ordinary People, Extraordinary Impact

- Presentation & Report-Making: Strong skills in preparing brand strategy decks, reports, and creative guidelines.

Job Description:

- Project Management: Execute marketing projects with team. Monitor project performance, set clear goals, and ensure timely execution. Drive social media property growth and performance metrics, and shape communication direction

- Campaign Execution & Performance Analysis: Launch and manage brand awareness campaigns, measuring their impact using analytics tools. Use Google Analytics, Power BI, and LinkedIn Insights to optimise brand messaging and outreach

- Content Pipeline Creation: Drive the team to create a robust pipeline of content, including but not limited to videos, image cards, advertisements, reels, vox pop series, etc,. for pan-India youth engagement and managing the release plan

- Performance Analytics & Optimisation: Track campaign performance using Google Analytics, Power BI, LinkedIn and Meta Insights to refine strategies

- Flexibility: Be able to adapt to meet our dynamic business needs that may change or evolve over time

Note - This is a contractual role till December,2026.