We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Job Title: Shopper Marketing Manager

Location: Gurugram, Haryana, India

Experience Required: 1-2 years

Reports To: Head, E-commerce

Role Overview:

We are looking for a dynamic, detail-oriented Shopper Marketing professional with 1-2 years of experience in managing category growth initiatives. The role will focus on category P&L management, market analysis, identifying growth opportunities, and driving sales for new product development (NPD). You will work closely with cross-functional teams to strengthen market presence and deliver measurable business results.

Key Responsibilities:

1. Category Revenue & Profitability Management

- Monitor and manage category top-line and bottom-line performance.

- Track sales data, profit margins, and promotional effectiveness.

- Ensure category pricing and promotional strategies support business objectives.

2. Market Research & Category Sizing

- Conduct in-depth market analysis to estimate category size, growth potential, and competitor share.

- Leverage shopper insights, retail audits, and syndicated data to guide category strategies.

3. Market Share Growth

- Design and execute shopper marketing programs to drive brand visibility and conversion at retail touchpoints.

- Collaborate with sales teams to implement execution plans across modern trade, general trade, and e-commerce channels.

4. Category Opportunity Identification

- Identify high-potential sub-categories, consumption trends, and whitespace opportunities.

- Develop recommendations for product portfolio expansion and targeting strategies.

5. Driving NPD Sales

- Support the launch of new products through market activation plans.

- Monitor post-launch performance and optimize based on customer and retailer feedback.

Skills & Competencies:

- Strong analytical and problem-solving skills.

- Proficiency in MS Excel, PowerPoint, and data analytics tools (Nielsen, Kantar, etc., preferred).

- Ability to interpret market and consumer data to develop actionable plans.

- Excellent communication and presentation skills.

- Strong cross-functional collaboration mindset.

Qualifications:

- Master's degree in Marketing, Business Administration, or a related field

- MBA from Tier 1 B-schools preferred

- 1-2 years of relevant experience in shopper marketing, trade marketing, or category management in FMCG/CPG industry.

Key Performance Indicators (KPIs):

- Category revenue growth vs. target.

- Market share improvement.

- NPD sales contribution.

- ROI on shopper marketing initiative

Location: Sector 18, Udyog Vihar, Gurgaon

Website: www.nathabit.in

Instagram: www.instagram.com/nathabit.in