About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Role Overview

We are looking for a strategic and hands-on Manager - Content Marketing to lead 360- content initiatives across CRM, SEO, social media, video, and brand communication. The role requires strong people leadership, cross-functional collaboration, and a data-driven mindset to drive measurable growth in traffic, engagement, and conversions.

This role is ideal for someone who has scaled content for digital-first or consumer brands, led mid-to-large teams, and can balance strategy with execution.

1. Content Strategy & Planning

- Own and drive 360- content marketing strategy across CRM, SEO, social media, video, and brand platforms.

- Define content pillars, keyword strategies, and messaging frameworks aligned with business and growth goals.

- Ensure consistent, high-quality brand communication across all user touchpoints.

2. CRM & Lifecycle Marketing

- Lead CRM content across Push Notifications, SMS, WhatsApp, Emailers, App Banners, and website.

- Optimize content for different user cohorts to improve engagement, retention, and reactivation.

- Drive improvements in open rates, CTRs, and conversion metrics through testing and optimization.

3. SEO & Organic Growth

- Scale blog and organic content to drive sustained traffic growth and improved rankings.

- Work on on-page SEO, content optimization, interlinking, and keyword mapping.

- Use tools like SEMrush, Google Analytics, Ahrefs, and Keyword Planner to track performance and refine strategy.

4. Social Media & Brand Content

- Own content strategy and execution for Instagram, Facebook, LinkedIn, and YouTube.

- Build and manage content calendars, campaigns, and platform-specific narratives.

- Track and analyze impressions, engagement, and performance to maximize reach and ROI.

- Collaborate with design, video, and external partners to ensure quality and consistency.

5. Team Leadership & People Management

- Lead and mentor content team, including in-house teams, agencies, and freelancers.

- Set clear ownership, ensure quality delivery, and manage performance and timelines.

- Build strong content processes, reviews, and feedback loops.

6. Cross-Functional Collaboration

- Partner closely with CRM, Growth, SEO, Product, Design, Brand, Sales, and Partnerships teams.

- Ensure content supports campaigns, launches, and product priorities end-to-end.

- Act as a key stakeholder in planning and execution discussions.

7. Data, Analytics & Optimization

- Track and analyze key metrics such as CTR, open rates, traffic, bounce rate, session time, and conversions.

- Use insights to continuously optimize content, formats, and channels.

- Present performance summaries and actionable insights to leadership.

Tools & Platforms

CRM & Marketing: CleverTap, AppsFlyer ( Optional)

Analytics & SEO: Google Analytics, SEMrush, Ahrefs, Google Keyword Planner ( Optional)

Content & Campaign Management: CMS, social platforms, CRM dashboards

Qualifications & Skills

- Bachelors of Engineering / Medicine / Science / Maths / Economics / Stats / Psychology

- 3-6 yrs of business growth / marketing experience.

- Atleast 2 yrs of marketing experience in paid marketing, organic brand marketing or category marketing

- Experience in FMCG, consumer brand, consumer tech, health, wellness industries preferred. Must have had experience with digital first consumer business.

- Excellent creative ideation & writing skills. Ability to craft narratives that resonate.

- Hands-on experience with SEO, social media platforms, and content performance analytics.

- Strong analytical skills - Data forward decision making on brand and media. Clear fundamentals on reading/ implementing research (qual and quant) insights on category development, customer journey and media effectiveness.

- Easily consumes consumer insights, market research data from category team & converts learning into meaningful exciting content & campaigns.

- Strong solutioning ability with a creative bent of mind towards business problems.

- Independent dealing with multiple internal & external parties to achieve goals.

- Strong bias towards action & hustle.

- Excited about building a long term brand & making organic media a strong arm of the brand.

Work Location: Udyog Vihar - Sector 18, Gurgaon

www.nathabit.in

www.instagram.com/nathabit.in