Nasher Miles - Senior Manager - Performance Marketing

Senior Manager - Performance Marketing

Description:

- Campaign Management: Plan, execute, and optimize ad campaigns across Amazon, Flipkart, Myntra, Zepto, and Blinkit.

- Strategy & Planning: Define campaign structures, targeting strategies, keyword frameworks, and budget allocations customized for each platform.

- Performance Optimization: Track daily metrics such as spends, sales, ROAS, ACOS, CTR, CPC, and profitability, making quick data-backed optimizations to maximize returns.

- Product Focus: Identify top-performing SKUs and scale them while controlling costs on low-margin or underperforming products.

- Testing & Experimentation: Conduct A/B testing on ad creatives, placements, and formats to continually improve efficiency and engagement.

- Inventory Alignment: Monitor product availability and synchronize ad spend with inventory, pricing, and promotional priorities.

- Cross-Functional Collaboration: Work closely with brand, operations, supply chain, and category management teams to ensure campaigns align with broader business goals.

- Reporting & Insights: Prepare detailed weekly and monthly reports with actionable insights, trends, and recommendations for growth.

- Innovation & Learning: Stay abreast of new platform tools, beta features, and advertising innovations to enhance campaign performance and maintain competitive advantage.

- Budget Accountability: Manage monthly ad budgets effectively to ensure optimal spend utilization and profitability across channels.

Requirements & Qualifications:

- years of hands-on experience in performance marketing across e-commerce and quick commerce platforms.

- Deep expertise in Amazon Ads and working knowledge of Flipkart Ads, Myntra Ads, Zepto Ads, and Blinkit Ads.

- Proven track record of driving sales growth, improving ROAS/ACOS, and maximizing ad ROI.

- Strong analytical skills and experience using platform dashboards, Excel/Google Sheets, and analytics tools.

- Ability to manage multiple campaigns simultaneously with attention to detail and strong organizational skills.

- Excellent communication and presentation skills, with the ability to convey complex data insights clearly.

- Self-driven, proactive, and comfortable working in a fast-paced environment