Job description:
Social Media Manager
Location: Turbhe, Navi Mumbai (on-site).
Experience: 3-4 years in social media marketing / content strategy, ideally with D2C, fashion, or lifestyle brands.
About Nap Chief:
- At Nap Chief, we're redefining kidswear with bold character-led designs, luxe-quality fabrics, and a brand voice that resonates with fun-loving kids and style-conscious parents alike.
- We're building a playful yet premium brand that stands out online - and we're looking for someone who can help us do it even better every day.
What we're looking for?
We're on the hunt for a Social Media Manager who isn't just about posting pretty pictures.
We need someone who can:
- Guide and keep a young creative team aligned toward shared goals.
- Plan smarter and further ahead, so campaigns feel cohesive and fresh.
- Research trends, competitors, and new formats to keep Nap Chief ahead of the curve.
- Collaborate closely with design, product, and marketplace teams to ensure every post supports bigger brand and business objectives.
Your day-to-day at Nap Chief:
- Own and manage the monthly social media calendar across Instagram, Facebook, YouTube & beyond.
- Guide reel ideation, influencer collaborations, and seasonal campaigns.
- Use analytics tools to track what's working (and what's not) - and share actionable insights.
- Set clear goals for the team/department and help everyone stay focused on achieving them.
- Mentor designers, writers, and video editors so creative output stays bold, fresh, and brand-right.
- Bring fresh, data-backed ideas to grow reach, engagement, and community.
What makes you a great fit?
- 3-4 years of hands-on social media or digital content experience (agency or brand).
- Natural leader who enjoys mentoring and structuring young teams.
- Up to speed with meme culture, reels, influencer strategies & D2C growth tactics.
- Strong planner, clear communicator, and excited to work on-site from Navi Mumbai (we're open to outstation candidates willing to relocate).
Why join Nap Chief?
- A growing, design-first brand with a bold personality.
- Young, creative team that loves what they do.
- Space to experiment, pitch new ideas, and truly own the brand's social voice.
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