Nap Chief - Manager - Social Media

Social Media Manager

Location: Turbhe, Navi Mumbai (on-site)

Experience: 3-4 years in social media marketing / content strategy, ideally with D2C, fashion, or lifestyle brands

About Nap Chief

- At Nap Chief, we're redefining kidswear with bold character-led designs, luxe-quality fabrics, and a brand voice that resonates with fun-loving kids and style-conscious parents alike.

- We're building a playful yet premium brand that stands out online - and we're looking for someone who can help us do it even better every day.

What we're looking for

- We're on the hunt for a Social Media Manager who isn't just about posting pretty pictures.

We need someone who can:

- Guide and keep a young creative team aligned toward shared goals

- Plan smarter and further ahead, so campaigns feel cohesive and fresh

- Research trends, competitors, and new formats to keep Nap Chief ahead of the curve

- Collaborate closely with design, product, and marketplace teams to ensure every post supports bigger brand and business objectives

Your day-to-day at Nap Chief:

- Own and manage the monthly social media calendar across Instagram, Facebook, YouTube & beyond

- Guide reel ideation, influencer collaborations, and seasonal campaigns

- Use analytics tools to track what's working (and what's not) - and share actionable insights

- Set clear goals for the team/department and help everyone stay focused on achieving them

- Mentor designers, writers, and video editors so creative output stays bold, fresh, and brand-right

- Bring fresh, data-backed ideas to grow reach, engagement, and community

What makes you a great fit:

- 3-4 years of hands-on social media or digital content experience (agency or brand)

- Natural leader who enjoys mentoring and structuring young teams

- Up to speed with meme culture, reels, influencer strategies & D2C growth tactics

- Strong planner, clear communicator, and excited to work on-site from Navi Mumbai (we're open to outstation candidates willing to relocate)

Why join Nap Chief?

- A growing, design-first brand with a bold personality

- Young, creative team that loves what they do

- Space to experiment, pitch new ideas, and truly own the brand's social voice