Nap Chief - Manager - Social Media

Job description:

Social Media Manager

Location: Turbhe, Navi Mumbai (on-site)

Experience: 3 to 4 years in social media marketing / content strategy, ideally with D2C, fashion, or lifestyle brands.

About Nap Chief:

At Nap Chief, were redefining kidswear with bold character-led designs, luxe-quality fabrics, and a brand voice that resonates with fun-loving kids and style-conscious parents alike. Were building a playful yet premium brand that stands out online and were looking for someone who can help us do it even better every day.

What were looking for:

Were on the hunt for a Social Media Manager who isnt just about posting pretty pictures. We need someone who can:

- Guide and keep a young creative team aligned toward shared goals.

- Plan smarter and further ahead, so campaigns feel cohesive and fresh.

- Research trends, competitors, and new formats to keep Nap Chief ahead of the curve.

- Collaborate closely with design, product, and marketplace teams to ensure every post supports bigger brand and business objectives.

Your day-to-day at Nap Chief:

- Own and manage the monthly social media calendar across Instagram, Facebook, YouTube & beyond.

- Guide reel ideation, influencer collaborations, and seasonal campaigns.

- Use analytics tools to track whats working (and whats not) and share actionable insights.

- Set clear goals for the team/department and help everyone stay focused on achieving them.

- Mentor designers, writers, and video editors so creative output stays bold, fresh, and brand-right.

- Bring fresh, data-backed ideas to grow reach, engagement, and community.

What makes you a great fit:

- 3 to 4 years of hands-on social media or digital content experience (agency or brand).

- Natural leader who enjoys mentoring and structuring young teams.

- Up to speed with meme culture, reels, influencer strategies & D2C growth tactics.

- Strong planner, clear communicator, and excited to work on-site from Navi Mumbai (were open to outstation candidates willing to relocate).

Why join Nap Chief?

- A growing, design-first brand with a bold personality.

- Young, creative team that loves what they do.

- Space to experiment, pitch new ideas, and truly own the brands social voice.