Senior Performance Marketing Manager
Experience: 5-7 years
Location: Turbhe,Navi Mumbai
Employment Type: Full-time
Industry: Apparel & Fashion
About Nap Chief
Nap Chief is a fast-growing D2C kidswear brand known for bold, comfortable, and sustainable clothing for kids who love to stand out.
We're a tight, energetic team with a strong digital presence and a loyal community of parents across India.
Performance marketing drives a big part of our growth, and we're looking for someone who can lead this function with strategy, ownership, and sharp execution.
What You'll Do (Your Impact)
- Lead the performance marketing function across Meta, Google, and new channels.
- Plan, launch, and scale high-performing campaigns that fuel revenue growth.
- Manage large monthly spends (- 50 lakhs+ per month) with full ownership of ROAS and CAC.
- Analyse funnels, cohorts, attribution, and platform data to uncover opportunities.
- Build advanced audience frameworks: segmentation, remarketing, lookalikes, custom intent.
- Run experiments across creatives, formats, bidding, and landing pages.
- Monitor daily performance and act fast when metrics shift.
- Mentor performance associates and ensure high-quality execution.
- Collaborate with founders, product, and creative teams on goals and new channel expansions.
- Lead monthly planning, forecasting, and reporting with clear insights.
- Build systems and playbooks that make the performance function stronger.
What You'll Bring (Skills & Experience)
- Strong hands-on expertise in Meta Ads and Google Ads, especially for D2C scaling.
- Deep understanding of audience building, attribution, and platform algorithms.
- Experience managing and optimising large budgets with consistent results.
- Analytical mindset with comfort working across dashboards and experiments.
- Leadership experience with mentoring and team support.
- High ownership mindset and ability to solve problems under pressure.
- Clear communication with founders and cross-functional teams.
Traits We Value
Primary: Ownership, strategic thinking, decisive execution
Secondary: Analytical depth, data-driven decision-making
Why Nap Chief?
- High-ownership role with direct impact on brand growth
- Work closely with founders and leadership
- Fast-paced environment that encourages experimentation
- A chance to shape the performance marketing roadmap for a leading kidswear brand
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