Role Overview

We are looking for a seasoned, performance-focused digital marketing professional to spearhead NAMTECH's digital strategy and drive measurable growth across key digital channels.

Key Responsibilities

- Digital Strategy & Planning: Develop and execute comprehensive digital marketing strategies aligned with institutional objectives.

- Performance Marketing: Plan, launch, and optimize data-driven paid campaigns across Google, Meta, Bing, LinkedIn, email, display, video, programmatic, remarketing, and affiliate platforms to enhance brand visibility, generate high-quality admission leads, and maximize ROI.

- Digital PR & Social Media: Strengthen online reputation through digital PR initiatives, influencer partnerships, and thought-leadership campaigns.

- SEO & Discoverability: Own technical and content SEO initiatives, including AEO and GEO strategies, to improve search rankings and overall discoverability.

- Content Marketing: Oversee the creation and optimization of blogs, videos, webinars, and storytelling content to reinforce brand positioning and engage prospective students.

- Brand & Communication: Work closely with brand and communications teams to ensure all digital initiatives are consistent with institutional messaging and narratives.

- Partnerships & Collaborations: Coordinate with internal stakeholders and external agencies to align objectives, timelines, and deliverables.

- Evaluate, onboard, and manage digital partners and vendors to strengthen execution capabilities.

Analytics & Reporting:

- Define, monitor, and report key performance indicators across all digital platforms.

- Leverage analytics tools to assess performance, generate insights, and recommend data-driven optimizations.

- Compliance & Brand Integrity: Ensure all digital activities adhere to institute policies, legal requirements, and approved brand guidelines.

Required Skills:

Strong expertise in SEO, SEM, PPC, and campaign management platforms including Google Ads, Meta Ads Manager, LinkedIn Ads, and Bing Ads

Proficiency in CRM systems such as Meritto and HubSpot, along with data visualization tools like Looker Studio and Power BI

Advanced capabilities in conversion rate optimization, attribution modeling, and A/B testing

Up-to-date knowledge of digital marketing trends, marketing automation, and influencer engagement strategies