Nalli Silks Reviews by Employees

About the Position We are seeking a dynamic and results-driven Digital Marketing Manager to strategize, execute, and optimize our online marketing campaigns across performance channels, social platforms, CRM, and SEO. The role requires a data-driven marketer with strong creative instincts, preferably with experience in the textile and fashion industry. About the Company Nalli is a heritage brand in Indian ethnic wear, especially renowned for its exquisite silk sarees. With a legacy of over 90 years, Nalli has successfully blended tradition with innovation across its expanding online and offline presence. We are now looking to scale our digital footprint and e-commerce growth with an experienced Digital Marketing Manager to lead our digital journey. Preferred Qualifications: - Bachelor's or Master's degree in Marketing, Communication, or Digital Media - Prior experience in the fashion, beauty, or lifestyle industry - Knowledge of regional markets and festive buying behavior is a plus Key Responsibilities: 1. Performance Marketing: - Develop and manage performance marketing campaigns across Meta, Google, and other digital ad platforms - Own the ROAS and CAC metrics for online sales - Collaborate with the creative team for high-performing ad assets 2. Retention & CRM: - Plan and execute email marketing, WhatsApp, and SMS campaigns - Drive customer segmentation and lifecycle marketing to increase LTV 3. Social Media & Content Coordination: - Oversee the social calendar and collaborate with brand/creative teams for posts and reels - Coordinate influencer marketing and partnerships with regional content creators 4. SEO & Organic Growth: - Work with SEO consultants or manage on-page/off-page SEO strategies - Optimize landing pages and product listings for organic visibility 5. Analytics & Reporting: - Track and report weekly/monthly performance across all digital channels - Use tools like Google Analytics, GA4, Meta Ads Manager, and Shopify reports 6. E-Commerce Coordination: - Work closely with the merchandiser and web ops team for online product launches - Ensure site readiness for campaigns, including banners, deals, and collections Key Skills Required: - Proven experience in managing D2C marketing budgets and scaling digital revenue - Strong command over Meta Ads, Google Ads, and performance metrics - Hands-on experience with marketing automation tools and analytics - Ability to blend data and creative storytelling - Strong team collaboration and stakeholder management skills Why Join Us? - Be part of an iconic Indian brand in its digital transformation journey - Opportunity to shape and lead digital strategy in a high-growth environment - Work with passionate teams across design, tech, and heritage crafts Job Location - Nalli Corporate Office 66, Indiranagar Double Rd, Eshwara Layout, Indira Nagar, Bengaluru, Karnataka 560038 Contact Details: Vidhya Human Resources Manager

Bangalore

Nalli - Manager - Digital Marketing 

Job Description for Nalli - Manager - Digital Marketing  in Nalli Corporate in  Bangalore for (2-4) years of experience. Apply Now!