Nalli Silks Reviews by Employees

About The Position: Our company is growing rapidly and we are looking for a creative and entrepreneurial Brand Manager with strong all-around experience in marketing as we refresh an iconic 95-year old brand for the new, dynamic marketing age. The ideal candidate will be / have: - Strong consumer focus, results-oriented, and bias for action - Sound business acumen and intuition about fashion brands and e-commerce - Hands-on understanding of ATL, BTL, and Digital channels - "Gets" organic marketing, social media, and what it takes to build a fashion brand online - Good at Leadership Interactions; will interact directly with MD, Store GMs, cross-functional collaborators - Has contacts in the industry with agencies, production houses, fashion photographers, media buying houses etc Basic Qualifications: - Bachelors or Master's Degree in Marketing or related field - Has 4+ years in marketing field, and 1+ years as a brand manager for a consumer-facing brand - Has worked on the creative development process, including content and campaign creation and execution - Has contacts in the industry with agencies, production houses, fashion photographers, media buying houses etc Responsibilities: Brand Strategy & Analytics: - Own the annual marketing budget; Build a marketing plan and calendar to execute against sales goals; Optimize use of budgets and resources across marketing communication mix - Set up marketing input and output goals; Design, track and analyze metrics for all marketing activity; Do post campaign analysis, ROI and reporting. - Create & follow Brand Manual, Values, Design guidelines and ensure all creative collateral adheres to same - Develop the category's editorial direction, style guidelines, merchandising calendar, collateral / photoshoot calendar, promotions, packaging - Manage brand delivery and consistency in visuals and tone across all communication mix Brand Management & Stakeholder Management: - Create innovative and scalable marketing campaigns from ideation to execution, including content marketing, social engagement and offline event exposures. - Work with external partners (creative agencies, production houses, fashion photographers, models, stylists, merchandizers, etc.) where needed to build impactful marketing - Brief the externals, project manage campaigns, compare & negotiate vendor costs; take full ownership for driving outcomes with internal or externals; Ensure deliverables are executed on time and on budget. - Oversee execution of ATL and BTL activities for brand, both online and offline - Oversee the creative production of any artwork / collateral before publication in any form - Manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines. Building an organic brand presence: - Develop a clear social media strategy appropriate for the brand and suitable to each medium - Identify, liaise and manage influencers via social media channels to help brand increase brand awareness and credibility. Nurture relationships with fashion editors, guerilla PR strategies to drive brand's organic coverage - Build a strong brand experience for the customer through customer-centric initiatives (eg: loyalty program, omnichannel activations, gamification, offline events etc) that improve brand quotient and sales goals - Reach new audiences by revitalizing the brand and adopting a creative and innovative approach About Nalli's: http://www.nalli.com/ Established in the year 1928, Nalli has been a leader in the textile and retail business, and a household name for exquisite silks. An iconic heritage-brand steeped in tradition, Nalli has earned the patronage of customers across generations, by virtue of staying true to its core values of trust and quality. Job Location: Full Time | In office Position Nalli Corporate office, 66, Indiranagar Double Rd, Eshwara Layout, Indiranagar, Bengaluru, Karnataka 560038

Bangalore

Nalli - Brand Manager 

Job Description for Nalli - Brand Manager  in Nalli Corporate in  Bangalore for (4-6) years of experience. Apply Now!