ABOUT THE ROLE:

People Matters is looking for an experienced General Manager - Marketing and Brand to lead brand, marketing, and communications for Asia's leading HR media and community platform. This is a senior leadership role for someone who has built and run marketing functions end-to-end and is ready to own the strategy, the team, and the outcomes. You will lead marketing across flagship conferences, brand and social media, B2B and B2C product marketing, and content, working closely with the CEO, editorial, sales, and events teams.

KEY RESPONSIBILITIES:

Marketing Strategy and Leadership:

- Own the marketing and brand strategy for People Matters across India, Southeast Asia, and the Middle East.

- Build and lead a high-performing marketing team spanning brand, social media, content, and event marketing.

- Translate business priorities into an integrated annual marketing plan with clear goals for brand, demand generation, and event delegate and sponsor targets.

- Partner with the CEO and leadership team on positioning, go-to-market plans, and new product or format launches.

- Own the marketing budget and vendor relationships, and report on marketing performance to leadership.

Event and Conference Marketing:

- Lead end-to-end marketing for flagship conferences such as TechHR India, TechHR Singapore, Pulse Philippines, and LLC, from planning through post-event reporting.

- Own delegate acquisition, sponsor marketing support, and on-ground brand experience for all major events.

- Build marketing calendars, campaign plans, and creative briefs for each event, and align them with sales and content teams.

- Design experiential and engagement formats that strengthen People Matters' presence at its own and partner events.

Brand and Social Media:

- Own the People Matters brand voice and ensure consistency across every platform, campaign, and market.

- Set the direction for social media growth, content strategy, and brand campaigns across LinkedIn, Instagram, YouTube, and X.

- Lead brand marketing for new products, features, and community initiatives, and turn key messages into campaigns that drive awareness and adoption.

- Identify and activate partnership, co-branding, and influencer opportunities that extend brand reach.

B2B and B2C Marketing:

- Lead product marketing for B2B offerings such as OBRO and Roundtables, including positioning, campaigns, and MQL and SQL targets.

- Build B2C marketing programs that grow People Matters' audience of HR and business leaders across the region.

- Work with sales to build marketing collateral, case studies, and campaigns that support the sales funnel.

- Oversee content marketing, including editorial-led campaigns, research reports, and formats such as the Humanscope podcast.

Analytics and Team Management:

- Track and report on marketing performance across brand, events, and product marketing, and use data to guide decisions.

- Mentor and manage a team of marketing professionals, and build capability across brand, content, and event marketing.

- Collaborate closely with editorial, sales, product, and events teams to run integrated, cross-functional campaigns.

REQUIRED SKILLS AND QUALIFICATIONS:

- 10 to 14 years of marketing and brand experience, with a strong track record in media, B2B, events, or a related industry.

- Proven experience leading marketing for large-scale conferences or events, from strategy through execution.

- Strong background across brand campaigns, social media, and both B2B and B2C marketing.

- Experience managing and mentoring a marketing team, and working closely with senior leadership.

- Excellent stakeholder management skills, with the ability to work across sales, editorial, product, and events teams.

- Strong analytical skills, with comfort using data to guide marketing strategy and demonstrate ROI.

- Excellent communication, storytelling, and brand judgment.

- Passion for HR, future of work, leadership, or business media is a strong plus.

WHAT YOU WILL GAIN:

- A leadership role at Asia's leading HR media and community platform, with a global audience of over 1 million professionals.

- Ownership of marketing strategy across flagship conferences, brand, and product marketing.

- A seat at the leadership table, working closely with the CEO and senior stakeholders.

- A fast-moving, collaborative culture that values bold ideas and executional excellence.