MYK LATICRETE - Regional Market Development Manager

1) Market Development Responsibilities:

- Oversee marketing development activities across assigned regions/territories

2) Team Leadership:

- Lead a team of Area Market Development Managers and/or Market Development Executives.

3) Influencer Engagement:

- Spearhead influencer engagement activities such as promotional meets, naka meets, and van activities.

4) Activity Effectiveness Analysis:

- Analyse the effectiveness of engagement activities and suggest as well as execute next steps for business generation.

5) Retention and Growth of Masons/Contractors:

- Responsible for the retention and growth of masons and contractors within the assigned territory.

- Lead and achieve desired targets of mason and contractor schemes.

- Engage with non-active or zero-point users (masons/contractors) to encourage them to scan product tokens.

6) Site Leads Management:

- Maintain and follow up on site leads for conversion to ensure continuous site demands of MYK Laticrete products.

7) Relationship Building:

- Work closely with Architects, large masons, and contractors to establish new products in the market.

- Build relationships with architects and interior designers to help the team secure product and site approvals.

8) Branding Management:

- Manage branding vendors and execute branding/visibility initiatives as per market demand.

9) Strategic Approach:

- Inputs to team/ management to capture new/ existing market share

- This role involves handling a part of North, based out of Chandigarh