What is the role:

Tapping, delivering and growing serviceable demand every month & quarter to all business lines.

Team: Growth Marketing | myHQ

Location: Bangalore

About myHQ:

myHQ is Indias largest flexible workspace solutions platform. We empower todays workforce with the freedom to work from anywhere via our tech-driven workspace products day passes, meeting rooms, managed offices, and enterprise leasing solutions. With 1500+ workspaces across 10+ cities, weve served over 100,000 professionals and businesses.

Backed by ANAROCK, one of Indias largest real estate consultancies, were now scaling across the country with a strong focus on enterprise growth and product-led acquisition.

Why this role exists:

Digital already drives a large part of our pipeline, but scale brings a new problem: quality > quantity. Were looking for someone to own digital acquisition as a business function, not a collection of channels. This role exists to:

- Build predictable inbound demand

- Scale enterprise-quality leads

- Make smart bets across paid, organic and platform-led acquisition

- Ensure every rupee spent or page published ties back to revenue

Key Responsibilities:

End-to-End Digital Demand:

- Own all digital lead-generation channels, organic and inorganic:

1. SEO

2. Paid Search (Google)

3. Paid Social (Meta, LinkedIn, etc.)

4. Organic content & distribution

5. Lead efficiency: Driving projects around ABM/outreach, cross sell / upsell, journeys & comms on existing database

- Define channel-wise roles across funnel stages (discovery - intent - conversion).

- Set and own clear growth OKRs: leads, CAC, lead quality, pipeline contribution.

Performance Marketing (Paid Channels):

- Own and scale paid acquisition across:

1. Google Search

2. Meta (Facebook & Instagram)

3. LinkedIn and other relevant B2B platforms

- Decide where paid makes sense and where it doesnt.

- Drive:

1. Audience & intent segmentation

2. Landing page & funnel optimisation

- Reduce dependence on low-quality or brand-only traffic.

Organic Growth & Compounding Channels:

- Own SEO as a long-term growth moat (tech, content, authority).

- Build organic demand via:

1. Search-led content

2. Programmatic pages (cities, categories, use cases)

3. Local SEO and platform presence

- Ensure organic efforts compound and lower blended CAC over time.

Platform-Led & Experimentation Channels:

- Identify and test new lead-gen surfaces:

1. Aggregators

2. Listing platforms

3. Partnerships with demand marketplaces

- Run rapid experiments to validate:

1. Channel viability

2. Lead quality

3. Scalability

- Kill what doesnt work - quickly.