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- Develop the online go-to-market plan, own the online marketing budget and decide on the optimum spend allocation across regions and channels - Understand P&amp;L and levers of profitability and hence constantly aim for driving efficiency and profitable consumer acquisition across all marketing channels and initiatives - Monitor performance of each marketing channel; identify and implement opportunities for improvement; test into new marketing channels - scale them if performance is in line with targets - Managing Ad Campaigns on major PPC / Meta and affiliate platforms like Google, Bing etc. - Responsible for SEM bid optimization, portfolio selection to deliver Revenue targets and ROI on Ad spend - Analyze consumer cohorts, study conversion funnels and detail out consumer journey to identify next set of opportunities for hyper growth - Map data to business needs and draw actionable insights to chalk out plans for pushing revenues and utilization in line with the planned new cities launch and expansion - Provide thought leadership and guidance to the internal team. Create an amicable environment suitable for facilitating cross-training and professional growth - Be an advocate for user experience and drive campaigns/projects from conceptualization to delivery An ideal candidate would reflect the following traits: - 3-5 years of hands-on digital marketing experience, specifically in developing online media strategy &amp; lead generation. - Prior experience in setting up omnichannel marketing and driving strategy through client persona. - Proven digital marketing experience &amp; capable of making data-driven decisions. - Solid understanding of online marketing tools - Ability to think creatively, on the feet, experiment fast &amp; adapt

Bangalore

myGate - Digital Marketing Specialist 

Job Description for myGate - Digital Marketing Specialist  in VIVISH TECHNOLOGIES PRIVATE LIMITED in  Bangalore for (3-5) years of experience. Apply Now!

myGate - Digital Marketing Specialist  | iimjobs.com