MYCPE ONE - Manager - Growth Marketing

Manager - Growth Marketing

Description:

We are seeking a strategic, results-driven marketing leader to oversee our overall marketing strategy, lead high-impact campaigns, manage brand positioning, and collaborate with company leadership on key growth initiatives.

The ideal candidate will bring a mix of creative vision, analytical thinking, and leadership to elevate our brand and drive business performance.

Key Responsibilities:

Develop and Oversee Marketing Strategy:

- Define and execute a comprehensive, data-driven marketing strategy aligned with company objectives and market opportunities.

Lead Marketing Campaigns:

- Plan, launch, and optimize integrated marketing campaigns across digital, social, content, events, and traditional channels to drive brand awareness, customer acquisition, and revenue growth.

Manage Brand Positioning:

- Own and evolve the brand identity and positioning to ensure consistent messaging, visual standards, and market relevance across all touchpoints.

Growth Initiatives & Strategic Input:

- Work closely with company leadership to identify and implement strategic initiatives that support long-term growth, including market expansion, partnerships, and new product launches.

Team Leadership & Collaboration:

- Lead, mentor, and scale a high-performing marketing team; foster cross-functional collaboration with sales, product, customer success, and other teams.

Performance Tracking & Reporting:

- Establish KPIs, measure campaign performance, and report marketing ROI to stakeholders.

- Use insights to continuously improve strategy and execution.

Market & Competitor Analysis:

- Monitor industry trends and conduct competitive analysis to identify emerging opportunities and threats.

Qualifications:

- Bachelors or Masters degree in Marketing, Business, or a related field.

- 7+ years of progressive experience in marketing, with at least 3 years in a leadership role.

- Proven success in developing and executing strategic marketing plans.

- Strong understanding of digital marketing, brand development, and performance analytics.

- Excellent communication, leadership, and project management skills.

- Experience working closely with executive teams and cross-functional stakeholders.