Why This Role Exists:

Muoro has already built the hard part.

- A real data and AI execution stack 10 layers, from unstructured document ingestion through to production decision intelligence.

- Enterprise clients in financial services including a platform backed by Blackstone and Goldman Sachs.

- Deep Databricks specialisation the most important data platform in the market right now.

- A positioning that is genuinely fresh mid-market FinServ and CPG, production AI, unstructured data, outcomes not advisory.

None of that is visible enough. That is the only problem this role exists to solve.

What You Will Own:

1. Content & Thought Leadership:

- Muoro's founders have a voice and a point of view. Your job is to turn that into a content engine that makes it impossible for the right buyer to scroll past us.

- Build and own Muoro's LinkedIn presence systematic, high-quality, and relentlessly relevant to CDOs, CFOs, CTOs, CPOs, and PE Operating Partners.

- Systematise the founder's voice into a consistent weekly content cadence 3 to 5 posts that hit pain points, challenge assumptions, and drive conversations, not just impressions.

- Own whitepapers and long-form research end to end from topic selection and outline through to writing, design brief, and multi-channel distribution.

- Turn muoro.io into a converting asset every prospect who researches us should immediately understand what we do, who we do it for, and why we are different from every other data services firm they have talked to.

- Build Muoro's category narrative across the four core themes: the context problem, unstructured data, production vs pilot AI, and the modern data stack advantage.

2. Outbound & Pipeline Creation:

- Content builds awareness. Outbound creates pipeline. You need to be equally good at both.

- Design and execute precision outbound campaigns across LinkedIn and email not spray-and-pray, but sequenced, personalised, and targeted at the right person in the right account at the right moment.

- Build trigger-based outreach systems when a target account raises PE funding, appoints a new CDO, or announces a data modernisation initiative, we need to be in their inbox within 48 hours.

- Run account-based campaigns for Muoro's top 25 ICP accounts in mid-market FinServ and PE-backed CPG research-led, personalised, and built to open doors that cold templates never will.

- Track everything with rigour: open rates, reply rates, meeting conversions, and pipeline generated per channel. Report weekly, improve continuously.

3. Partnerships & Distribution:

- Muoro's Databricks partnership is an underutilised distribution channel. You will change that.

- Own Databricks co-marketing joint content, co-branded campaigns, marketplace presence, and pipeline sharing with AE and SA contacts in the Databricks FinServ and CPG teams.

- Build presence at high-signal industry events Databricks community events, FinServ data forums, PE operating partner networks, and CDO roundtables.

- Create Muoro-led events in Delhi and Bangalore intimate, high-quality roundtables for CDOs and data leaders in financial services and CPG that generate pipeline and position Muoro as a convener, not just a vendor.

- Design and execute a GCC-specific programme AI and data events targeting Global Capability Centres in Bangalore and Hyderabad who are making decisions about data infrastructure for their parent companies.

- Build a dedicated PE-backed portco outreach programme PE Operating Partners who are managing 5 to 15 portfolio companies with data fragmentation problems are among Muoro's highest-value potential relationships.

4. Category Building:

- Muoro is not just selling a service. It is staking out a position in a market that is still being defined. You will own that positioning.

- The Context Problem the narrative that fragmented data is the reason AI fails, not model quality. This is Muoro's market education play and it resonates with every FinServ and CPG buyer who has watched an AI pilot die in production.

- Unstructured Data the story that 70% of business information lives outside any structured system, and what Muoro does about it. Nobody in the mid-market is telling this story yet.

- Production AI vs Pilot AI the argument that most AI deployments never scale because the foundation was never built. Muoro builds the foundation first.

- Modern Data Stack Advantage why Databricks changes what is possible for mid-market companies and why the firms that build on it now will be impossible to catch in 18 months.

- PE-backed Portco Narrative why data fragmentation is one of the largest silent risks in PE roll-up strategies and how Muoro compresses integration timelines from 18 months to 10 weeks.

Who You Are (Non-negotiable):

- 4-8 years in B2B technology marketing data, AI, SaaS, or consulting services. You have worked in the space, not just adjacent to it.

- Exceptional writer not marketing copywriter, but someone who can write a 1,200-word piece on why unstructured data is the missing layer in enterprise intelligence and have a CDO share it with their leadership team. That is the bar.

- You speak the language of the buyer CDOs, CFOs, CTOs, CPOs, and PE Operating Partners. You know what they are afraid of, what they are measured on, and how they make decisions. Your content hits those pain points precisely.

- You use AI as a multiplier you are not anti-AI tools, you are not dependent on them either. You use them to move faster and produce better work, and you know when to use them and when not to.

- You have built and run outbound campaigns before you know what a sequenced campaign looks like, how to write a cold LinkedIn message that gets a reply, and how to track what is working.

What sets the right person apart:

- You have marketed Databricks, cloud data platforms, or AI/ML engineering services you already understand the ecosystem Muoro lives in.

- You have experience with FinServ or CPG buyers you know what CECL means, what a PE operating partner does, what a Category Manager is worried about.

- You have built a B2B content programme that generated real pipeline not just impressions, but meetings with qualified buyers.

- You have run or contributed to ABM programmes targeting named accounts.

- You are a LinkedIn native you have studied what performs in B2B tech, you have a point of view on why most company content fails, and you know how to build an audience that actually converts.

- You have organised or contributed to B2B events roundtables, community dinners, industry forums and you understand how to make them generate pipeline rather than just goodwill.

What You Get:

- Ownership of the marketing function strategy, content, campaigns, events, and eventually the team. You build it, you run it, you get credit for it.

- Direct access to the founders with no layers and no approval queues ideas get actioned in hours, not quarters.

- A genuinely differentiated brand to build on real proof points, a named vertical focus, a fresh positioning, and a CEO who is already building an audience.

- Competitive compensation.

- The chance to grow into Head of Marketing and build your own team as Muoro scales to 100Cr and beyond.

- Muoro is featured in ET, Forbes, and CNBC. You will be building on a platform that already has credibility and making it much louder.