Mtalkz - Digital Marketing & SEO Manager

Job Title: Digital Marketing & SEO Manager B2B Growth (CPaaS)

Location: Noida (Onsite)

Experience Required: 36 years in B2B SaaS, CPaaS, or other tech-driven platform businesses

About Us: Mtalkz is a leading player in the CPaaS (Communications Platform as a Service) space, providing scalable and secure messaging solutions to enterprise clients across industries such as fintech, BFSI, retail, telecom, and more. To accelerate our growth and digital presence, were seeking a talented Digital Marketing & SEO Manager to lead strategic initiatives across organic growth, SEO,

content marketing, and analytics.

Role Overview: We are looking for a highly skilled and data-driven Digital Marketing & SEO Manager to drive web traffic, organic lead generation, and brand visibility for Mtalkz. The ideal candidate will have a strong understanding of the B2B buyer journey and bring hands-on experience across SEO, performance marketing, content strategy, and analytics.

Key Responsibilities:

B2B Digital Marketing Expertise

- Implement account-based marketing (ABM) strategies.

- Target industries including fintech, BFSI, SaaS, eCommerce, and telecom.

- Utilize CRM tools like Freshworks and Moengage.

Search Engine Optimization (SEO)

- Lead off-page SEO: backlink strategy, guest posting, and outreach.

- Manage technical SEO aspects: mobile optimization, crawlability, site speed, and schema markup.

- Proficient in tools such as Google Search Console, SEMrush, Ahrefs, and Screaming Frog.

Content Marketing & Strategy

- Write SEO-focused blogs, product pages, and high-impact LinkedIn posts.

- Maintain content calendars and ensure brand tone and storytelling.

- Leverage AI tools such as Jasper, SurferSEO, or ChatGPT strategically.

Web Analytics and Performance Tracking

- Track conversions, user behavior, and traffic sources.

- Develop monthly performance reports and dashboards for ROI insights.

(Optional but Preferred) Paid Advertising

- Implement retargeting strategies and budget optimization.

- Drive ROI-driven lead generation initiatives.

Website & CMS Management

- Collaborate with developers for technical enhancements and changes.

- Run A/B tests and design landing pages using tools like Elementor or Unbounce.

Email Marketing & Automation

- Build and optimize lead nurturing workflows.

- Segment audiences and apply lead scoring for personalized engagement.

Social Media for B2B (Focus on LinkedIn)

- Share thought leadership content and industry insights.

- Engage with relevant communities, influencers, and potential clients.

Preferred Candidate Profile:

- Strong understanding of the B2B buyer journey and digital sales funnels.

- Proven track record in improving organic traffic and generating quality leads.

- Comfortable using analytics, CMS, CRM, and content tools.