1.Brand Strategy Development

- Develop and execute a comprehensive branding and marketing strategy for assigned products.

- Position the brand effectively to meet market demands and stay competitive. Conduct market research to understand customer needs, patient journey, customer preferences, and competitive positioning.

2. Brand Lifecycle Management

- Oversee the lifecycle of pharmaceutical products, from launch.

- Plan and implement strategies for new product introductions and ensure successful rollouts. Monitor and evaluate product performance and adapt strategies accordingly.

3. Market Research and Analysis

- Conduct in-depth analysis of market trends, customer behavior, and competitor activities.

- Identify growth opportunities and potential risks.

- Use data to make informed decisions about marketing strategies and budget allocation.

4. Brand Campaign Management

- Design and execute marketing campaigns across various platforms (digital, print, etc .).

- Collaborate with cross-functional teams to ensure campaign success.

- Monitor and measure campaign effectiveness through key performance indicators (KPIs).

5. Team Collaboration

- Work closely with sales teams to align marketing strategies with sales objectives.

- Coordinate with medical, regulatory, and R&D teams to ensure brand compliance and scientific accuracy.

- Engage with external stakeholders, such as agencies, suppliers, and healthcare professionals, to promote the brand.

6. Budget and Financial Management

- Prepare and manage the marketing budget for the brand.

- Optimize spending to maximize return on investment (ROI).

- Monitor financial performance, including sales targets and profitability.

7. Stakeholder Engagement

- Build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and patient advocacy groups.

- Gather insights from stakeholders to refine strategies and improve product offerings.

8. Regulatory and Compliance

- Ensure all marketing activities comply with pharmaceutical regulations and ethical standards.

- Stay updated on legal and industry-specific guidelines for marketing and communication.

9. Digital Marketing and Innovation

- Leverage digital tools, social media, and technology to promote the brand.

- Implement innovative approaches, such as AI-driven insights or personalized marketing strategies, to enhance brand visibility.

10. Training and Development

- Train sales and marketing teams on product features, benefits, and promotional strategies.

- Keep the team updated on the latest market trends and brand initiatives.

Key Skills Required:

- Strategic thinking and analytical skills,

- Strong communication and interpersonal abilities.

- Knowledge of the pharmaceutical industry and its regulations.

- Creativity and innovation in branding, brand communication and marketing.

- This role is pivotal in establishing the pharmaceutical product as a trusted brand in the market while ensuring compliance and meeting business objectives.

- Minimum work experience- 4-8 years of experience in Brand Management in pharmaceutical

Qualification:

- Graduation with specialization in marketing / pharma marketing

- MBA in marketing is advantageous.