MSC Technology - Senior Dynamics Business Analyst - Customer Insight

We are hiring Senior Dynamics Business Analyst (Customer Insight) for MSC Technologies.

Exp: 2+ Years

Location: Chennai

Job Description:

Key Responsibilities:

1. Partner with business stakeholders to translate business goals into Customer Insights and Event Management capabilities.

2. Define clear functional requirements, user stories, and data needs aligned with long-term product vision.

3. Design and hands-on configure segments, customer journeys (real-time and outbound), consent management, and event-driven experiences.

4. Configure and manage event solutions including registration flows, event journeys, and attendance-based triggers.

5. Support the delivery from functional design through deployment, ensuring high-quality configuration, testing, and documentation.

6. Lead troubleshooting and continuous improvement across journeys and event workflows.

7. Contribute to platform roadmap, prioritization, and adoption strategy.

Knowledge, Skills & Experience:

1. Bachelor's degree in Business, Computer Science, Marketing Technology, or equivalent experience.

2. Strong hands-on experience with Dynamics 365 Customer Insights (Journeys & Data) and Event Management.

3. Proven experience configuring customer journeys, segments, consent management, and event-driven workflows.

4. Hands-on experience with standard and custom events used for real-time journey triggering.

5. Strong understanding of customer data models, segmentation logic, and event lifecycle processes.

6. Ability to operate as a senior BA who configures and validates solutions, not only documents requirements.

7. Excellent stakeholder engagement and communication skills.

8. Experience working in Agile environments; Azure DevOps experience is a plus.

9. Proactive, ownership-driven mindset with high autonomy.