Skills:.

Google Ads, Facebook Ads Manager, Search Engine Marketing (SEM), Conversion Rate Optimization (CRO), A/B Testing, Google Analytics, Data Interpretation, Pay-Per-Click (PPC) Strategy,.

Performance Marketing Specialist.

Location: Jaipur, Corporate Office Moustache.

Department: Marketing.

Experience: 2-5 Years.

Reports To: Digital Marketing Manager.

Type: Full-time.

About Moustache:

Moustache is a new-age travel and hospitality brand with 30+ properties across India, offering everything from luxury getaways to backpacker experiences.

We are redefining the way India travels and staysoffering unique experiences, immersive culture, and high-impact hospitality across all touchpoints.

Role Overview:

We are looking for a data-driven Performance Marketing Specialist to join our growing marketing team.

The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns across Meta (Facebook + Instagram), LinkedIn, Google Ads (Search, Display, YouTube), and more.

The primary KPI will be to maintain a cost-to-revenue ratio under 10%, while continuously scaling performance and acquiring high-quality leads/bookings.

Key Responsibilities:

- Strategize, implement, and manage paid campaigns across Meta Ads, LinkedIn Ads, and Google Ads (Search, Display, Performance Max, YouTube).

- Optimize campaigns for ROI, CAC, ROAS, and cost-to-revenue, ensuring spends remain efficient and effective.

- Conduct detailed keyword research, A/B testing, audience segmentation, and competitor analysis.

- Create and manage landing pages in collaboration with the product and design teams to improve ad performance.

- Own the full performance funnel from ad creative and copy to conversion tracking and attribution.

- Monitor campaign budgets, report on KPIs, and deliver actionable insights using Google Analytics, Google Tag Manager, Meta Pixel, etc.

- Stay up to date with the latest trends, platform updates, and algorithm changes.

- Collaborate closely with internal teams (SEO, Social Media, Influencer, Product) to create cohesive multi-channel campaigns.

Key Performance Indicators (KPIs):

- Cost-to-Revenue Ratio: Must be maintained below 10% across all channels.

- Return on Ad Spend (ROAS): Minimum 5X average across all campaigns.

- Lead/Booking Volume: Monthly and quarterly targets aligned with business growth plans.

- Customer Acquisition Cost (CAC): Continuously optimized, with monthly reporting on YoY and MoM changes.

- Campaign CTR & Conversion Rate: Benchmarked against industry averages; continuous improvement expected.

- Bounce Rate & Session Duration: Monitored to ensure traffic quality and page experience are high.

- Budget Utilization: 95%+ of monthly budget to be used effectively with zero overspend.

Requirements:

- 2-5 years of hands-on experience managing paid marketing campaigns across Meta, Google Ads, and LinkedIn.

- Strong command over performance metrics and analytics tools (Google Analytics, GA4, GTM, Facebook Ads Manager, Google Ads Manager, etc.

- Proven ability to drive high-quality leads/bookings with cost-to-revenue consistently under 10%.

- Excellent analytical skills with an eye for data and performance optimization.

- Experience in the hospitality or travel sector is a plus.

- Strong communication and teamwork skills.

What We Offer:

- A high-growth environment with ownership and creative freedom.

- Opportunity to shape performance strategy for a fast-growing hospitality brand.

- Work with a team of passionate, curious, and driven marketers.

- Exclusive stays and travel perks across Moustache properties.

- Ready to bring your numbers game to India's coolest travel brand?.