Mosaic Wellness - Senior Manager - Influencer Marketing
Posted 4 days ago
Posted 4 days ago
Senior Manager - Influencer Marketing
Description:
Senior Manager Influencer Marketing (Be Bodywise).
Were looking for a Senior Manager Influencer Marketing to lead all influencer initiatives for Be Bodywise.
This role requires a mix of strategic thinking, execution excellence, and team leadership.
Youll own a multi-crore quarterly budget, manage a team, and drive influencer-led growth across key products.
You will work closely with Brand, Category, Channel and E-Commerce teams to ensure influencers drive not just awareness, but also business impact.
Influencer Strategy & Leadership:
- Build and execute the influencer marketing roadmap for Be Bodywise.
- Own quarterly budget planning, allocation, and optimization.
- Lead product GTMs through influencer-first strategies.
Campaign Planning & Execution:
- Own the end-to-end execution of influencer-driven campaigns.
- Deliver high-quality, on-brand content that resonates with consumers.
- Continuously experiment with content formats and platforms to maximize impact.
- Develop compelling campaign narratives.
- Oversee product seeding initiatives to maximize visibility and trial among influencers.
Partnerships & Relationships:
- Build and nurture strong relationships with creators, agencies, and external partners.
- Negotiate contracts and ensure smooth execution with external stakeholders.
- Develop long-term partnerships that strengthen brand credibility and reach.
Performance Analytics & Optimization:
- Define KPIs for influencer collaborations and track performance metrics.
- Leverage insights and data to optimize future campaigns, ensuring continuous improvement.
- Present performance reports and actionable recommendations to senior leadership.
Team Leadership:
- Lead, mentor, and grow a team of influencer marketing professionals.
- Drive team independence, accountability, and creative problem-solving.
- Foster a culture of experimentation, learning, and speed.
Cross-Functional Collaboration:
- Work closely with Channel, Category, Brand and E-commerce teams to align influencer marketing with overall brand priorities.
- Sync on product focus, seasonal priorities, and platform dynamics.
- Feed influencer learnings back into broader brand-building efforts.
What Were Looking For:
- upto 9 years of experience in influencer marketing.
- Strong understanding of D2C brands and performance-driven influencer campaigns.
- Proven ability to manage large budgets and scale influencer programs.
- Strong people management and leadership experience.
- A creative thinker with a data-driven mindset.
- Thrives in a fast-paced, high-growth environment with a high bias for action.
Why Join Us:
- Lead influencer marketing for one of Indias fastest-growing brands.
- Opportunity to drive impact at scale across multiple product categories.
- Be part of a young, ambitious, high-ownership team shaping the future of health & wellness in India.
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