Mosaic Wellness - Senior Manager - Influencer Marketing

Senior Manager Influencer Marketing (Fitness)

About Mosaic:

Mosaic Wellness is building digital first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.

Man Matters, started in May 2020, is a digital elective health platform for men, helping 2.5M+ men every year diagnose and solve for their hair, beard, performance, and nutrition concerns by offering personalized treatment plans and access to expert doctors and health coaches.

Be Body wise started in May 2021, is an online womens elective health platform, serving 1.5M+ women every year by providing personalized solutions and doctor consults across concerns for hair, face, body, pcos, sleep and nutrition.

Little Joys, started in May 2022, is an online health platform for kids, helping 1M+ parents every year solve for their childs physical, mental, and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health, personal hygiene, and behavioral development with access to expert doctors and nutritionists.

We are looking for a Senior Manager Influencer Marketing (Fitness) to lead and scale our fitness influencer partnerships.

This role is ideal for someone with a deep understanding of the fitness creator ecosystem.

You will be responsible for developing high-impact collaborations that drive brand awareness, credibility, and conversions within the fitness community.

This role requires a mix of creativity, leadership, and analytical thinking to build impactful partnerships and ensure the success of our influencer initiatives.

Key Responsibilities:

Influencer Strategy & Leadership

- Develop and execute a robust influencer marketing strategy aligned with brand goals, ensuring strong ROI and business impact.

- Build a roadmap for scaling influencer collaborations.

- Lead and mentor a team of influencer marketing executives, fostering a high-performance culture.

Influencer Relationship Management:

- Identify and onboard high-impact influencers, content creators, and key opinion leaders (KOLs) to drive brand advocacy.

- Cultivate long-term partnerships with influencers, ensuring authenticity and sustained engagement.

- Oversee contract negotiations, deliverable agreements, and compliance with brand guidelines.

Campaign Planning & Execution:

- Own the end-to-end execution of influencer-driven campaigns, from ideation to launch.

- Work closely with category and brand teams to develop compelling campaign narratives.

- Oversee product seeding initiatives to maximize visibility and trial among influencers.

Performance Analytics & Optimization:

- Set KPIs for influencer collaborations, tracking performance metrics like reach, engagement, conversions, and ROI.

- Leverage insights and data to optimize future campaigns, ensuring continuous improvement.

- Present performance reports and actionable recommendations to senior leadership.

Industry Trends & Innovation:

- Stay ahead of emerging social media trends, influencer marketing innovations, and competitor strategies.

- Experiment with new platforms, content formats, and influencer categories to enhance brand impact.

Budget & Compliance Management:

- Manage the influencer marketing budget, ensuring cost-effective partnerships and strong returns.

- Ensure compliance with legal and regulatory guidelines.

What You'll Bring:

- 6-8 years of experience in influencer marketing, with at least 2 years in a leadership role.

- Strong network and relationships within the fitness creator ecosystem.

- Proven ability to manage large-scale influencer campaigns with a data-driven approach.

- Exceptional negotiation, communication, and stakeholder management skills.

- Experience with influencer marketing tools and platforms.

- Ability to work in a fast-paced, high-growth D2C environment.

Why Join Us?

- Lead influencer marketing at a fast-growing organization.

- Work closely with top influencers, celebrities, and content creators.

- Be at the forefront of scaling influencer-led brand growth in India.