Influencer Strategy & Portfolio Design:

- Build the pre-launch, launch and post-launch influencer strategy around the business problem, consumer narrative and role of creators in building trust, proof, content and demand.

- Define the portfolio across authority creators such as doctors, nurses, pharmacists and dietitians; relatable customer archetypes; and high-trust lifestyle voices, weighting bets by conviction rather than spreading effort evenly.

- Work backwards from narrative and creative need to the creator specification: archetype, niche, age, audience, voice, format and production ability. Creator acquisition should follow the testing thesis, not the reverse.

Sourcing, Qualification & Commercials:

- Build a multi-channel sourcing engine across Instagram, YouTube, creator marketplaces, talent managers, agencies, professional networks and referrals, with particular depth in scarce US authority talent.

- Qualify creators beyond follower count: audience fit, authenticity, credibility, credentials, camera presence, energy, follower quality, reputation, production reliability and natural fit with the brief.

- Negotiate rates, deliverables, raw footage, usage and whitelisting rights, exclusivity, reshoots and timelines; improve economics without damaging the relationship or compromising creator quality.

- Own the integrity of contracts, disclosures, claims and credential checks, especially for health professionals and trust-sensitive content in the US market.

Briefing, Execution, Relationships & Analytics:

- Partner with Brand and the Creative Strategist to adapt each brief to the creator's natural voice, deciding what must stay fixed and where the creator needs freedom to remain believable.

- Own the creator loop from close to live asset: briefing, samples, shoot, feedback, reshoots, delivery, approval and follow-up. Raise first-pass quality across delivery, authority, body language, pace, setting and CTA.

- Build relationships that compound from test to repeat partner, paid collaborator or ambassador; preserve one accountable relationship owner even as the commercial structure evolves.

- Run the portfolio through input-output-outcome metrics: sourcing activity, creators closed, usable assets delivered, cost and time per usable asset, first-pass approval, repeat rate and paid-creative signal. Use problem-hypothesis-evidence-decision to scale, revise or stop bets.