About Us:

- Mosaic Wellness is building digital first, health brands for elective health concerns.

- Man Matters, is a digital elective health platform for men, helping 2.

- 5M+ men every year diagnose and solve for their hair loss, beard growth, fitness and nutrition concerns by offering personalized treatment plans and access to expert doctors and health coaches.

- Be Body Wise, is an online women's elective health platform, serving 4M+ women every year by providing personalized solutions and doctor consults across concerns for hair health, body care, Sleep and nutrition.

- Little Joys, is an online health platform for kids, helping 2M+ parents every year solve for their child's physical, mental and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health with access to expert doctors and nutritionists.

About the Role:

- We are looking for a Senior Manager - Influencer Marketing (Fitness) to lead and scale our fitness influencer partnerships.

- This role is ideal for someone with a deep understanding of the fitness creator ecosystem.

- You will be responsible for developing high-impact collaborations that drive brand awareness, credibility, and conversions within the fitness community.

- This role requires a mix of creativity, leadership, and analytical thinking to build impactful partnerships and ensure the success of our influencer initiatives.

Key Responsibilities:

- Influencer Strategy & Leadership.

- Develop and execute a robust influencer marketing strategy aligned with brand goals, ensuring strong ROI and business impact.

- Build a roadmap for scaling influencer collaborations.

- Lead and mentor a team of influencer marketing executives, fostering a high-performance culture.

- Influencer Relationship Management.

- Identify and onboard high-impact influencers, content creators, and key opinion leaders (KOLs) to drive brand advocacy.

- Cultivate long-term partnerships with influencers, ensuring authenticity and sustained engagement.

- Oversee contract negotiations, deliverable agreements, and compliance with brand Guidelines.

Campaign Planning & Execution:

- Own the end-to-end execution of influencer-driven campaigns, from ideation to launch.

- Work closely with category and brand teams to develop compelling campaign narratives.

- Oversee product seeding initiatives to maximize visibility and trial among Influencers.

Performance Analytics & Optimization:

- Set KPIs for influencer collaborations, tracking performance metrics like reach, engagement, conversions, and ROI.

- Leverage insights and data to optimize future campaigns, ensuring continuous improvement.

- Present performance reports and actionable recommendations to senior leadership.

Industry Trends & Innovation:

- Stay ahead of emerging social media trends, influencer marketing innovations, and competitor strategies.

- Experiment with new platforms, content formats, and influencer categories to enhance brand impact.

Budget & Compliance Management:

- Manage the influencer marketing budget, ensuring cost-effective partnerships and strong returns.

- Ensure compliance with legal and regulatory guidelines.

What You'll Bring:

- 2-8 years of experience in influencer marketing, with at least 2 years in a leadership role.

- Strong network and relationships within the fitness creator ecosystem.

- Proven ability to manage large-scale influencer campaigns with a data-driven approach.

- Exceptional negotiation, communication, and stakeholder management skills.

- Experience with influencer marketing tools and platforms.

- Ability to work in a fast-paced, high-growth D2C environment.