Mosaic Wellness - Client Servicing Role - Influencer/Creator & Community Management

Client Servicing Role - Influencer/Creator & Community Management

Location: Andheri, Mumbai (WFO).

Reports to: Category Director (OWN).

Why This Role Exists:

Turn OWNs mission into a living community of OWNers that learns together, shares proof, and advocates by choice, not coupons.

Youll build and run high-signal WhatsApp/Instagram/YouTube communities converting curiosity confidence advocacy while keeping our brands positioning, tone of voice, and objective proof in the front and center.

What Is This Role Expected To Drive:

- Community activation: Launch or consolidate 3 to 5 high-intent cohorts and own and drive an aligned weekly engagement rate.

- Community design & cadence: Segment & stand up WhatsApp Communities/broadcast lists with consent and IG/YT comment communities; set content calendar and cadences.

- Drive Community Engagement: Create real/virtual sessions that scale via replay/carousel summaries.

- Editorial & programming: Execute content that aligns with the brand's principles of Educate, Participate, and Prove in partnership with the Brand-Category Team.

- Creator management: Source/manage nutritionists, trainers, doctors, recipe/runners/parents; negotiate deliverables; enforce no codes/no hype, proof-first mentions.

- Moderation and Trust: Set community guidelines, escalation paths, and corrections protocol; control tone and conversations; uphold tone (plain/precise/human); ensure no false claims and avoid medical advice or consultations.

- Insights and Measurement: Track cohort growth, engagement, topic heatmaps, sentiment, and advocacy actions (shares, referrals, UGC generated); consolidate consumer insights into PDP content; feed product/content briefs back to teams (taste feedback, pack clarity, needed formats, etc.

Must-have skills & experience:

- 2 to 3 years in influencer marketing/community management for a consumer brand/publisher or health/fitness, proven program cadence (not just one-off events).

- Hands-on with WhatsApp ops and IG/YT community tools.

- Strong writing (clear, non-alarmist, factual), comfort hosting/moderating live sessions.

- Data-driven: can read basic dashboards (growth, retention, engagement, NPS/sentiment) and turn insight into weekly action.

Nice-to-have:

- Health/fitness/nutrition background or experience working with nutrition creators/doctors.

- Experience with referrals/UGC programs that reward impact (not discounts).

- Basic design skills (Canva) to templatise UGC and recap posts; basic video clipping.

Locations: 2-4.

Mumbai.

Full-Time.