Mosaic Wellness - Assistant Manager - Influencer Marketing

Description:

About Mosaic:

Mosaic Wellness is building digital first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.

Man Matters, started in May 2020, is a digital elective health platform for men, helping 2.5M men every year diagnose and solve for their hair, beard, performance and nutrition concerns by offering personalized treatment plans and access to expert doctors and health coaches.

Be Bodywise, started in May 2021, is an online womens elective health platform, serving 1.5M women every year by providing personalized solutions and doctor consults across concerns for hair, face, body, PCOS, sleep and nutrition.

Little Joys, started in May 2022, is an online health platform for kids, helping 1M parents every year solve for their childs physical, mental and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health, personal hygiene and behavioral development with access to expert doctors and nutritionists.

Experience: 2-3 yrs

Key Responsibilities:

- Design and implement comprehensive influencer marketing strategies aligned with business goals.

- Identify growth opportunities within influencer marketing to expand brand reach and relevance.

Influencer Sourcing and Relationship Management:

- Identify, evaluate, and onboard influencers and content creators that align with the brands values and target audience.

- Foster long-term relationships with influencers to establish loyalty and advocacy for the brand.

Campaign Planning and Execution:

- Lead the conceptualization and execution of creative, results-driven influencer campaigns.

- Collaborate with internal teams to ensure cohesive execution of campaigns across channels.

Contract and Deliverable Oversight:

- Negotiate contracts with influencers, ensuring clear communication of deliverables, timelines, and expectations.

- Ensure influencer content adheres to brand guidelines and meets agreed-upon standards.

Performance Tracking and Analysis:

- Monitor campaign performance metrics (reach, engagement, conversions) and optimize campaigns based on insights.

- Prepare detailed reports and presentations to showcase ROI and key learnings from influencer partnerships.

Industry Trend Monitoring:

- Stay ahead of industry trends, platform updates, and competitor strategies to identify new opportunities.

- Test and implement innovative influencer marketing techniques.

Requirements: