About the Role:

We are looking for a dynamic and performance-driven Brand Marketing professional with strong expertise in Digital Marketing and brand-building for product-based or D2C businesses. The ideal candidate should have hands-on experience in driving brand awareness, customer engagement, digital growth campaigns, and revenue-focused marketing initiatives across online and offline channels. The role requires a strategic thinker who understands consumer behavior, product positioning, performance marketing, and omnichannel brand communication.

Key Responsibilities:

1. Brand Strategy & Positioning:

- Develop and execute brand marketing strategies aligned with business objectives.

- Build strong brand positioning, visibility, and consumer recall across digital and offline platforms.

- Ensure consistency in brand communication, tone, identity, and customer experience.

2. Digital Marketing & Growth:

- Lead end-to-end digital marketing campaigns across Meta, Google, YouTube, LinkedIn, and other relevant platforms.

- Drive customer acquisition, retention, engagement, and conversion strategies.

- Manage SEO, SEM, email marketing, influencer collaborations, affiliate marketing, and content-driven campaigns.

- Analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, and other performance dashboards.

3. Product & D2C Marketing:

- Plan and execute product launch campaigns and go-to-market strategies.

- Work closely with product, sales, and creative teams to enhance product storytelling and customer engagement.

- Understand consumer insights, market trends, and competitor activities to improve brand penetration.

4. Content & Creative Management:

- Oversee content strategy for websites, social media, digital ads, and marketing collaterals.

- Coordinate with design and creative teams for campaign execution and branding initiatives.

- Ensure high-quality communication across all customer touchpoints.

5. Performance & Analytics:

- Monitor ROI, CAC, ROAS, customer engagement metrics, and campaign effectiveness.

- Prepare marketing reports, insights, and recommendations for leadership review.

- Optimize budgets and marketing spends for maximum efficiency and business impact.

Desired Candidate Profile:

- Bachelors/Masters degree in Marketing, Business Administration, or related field.

- 5+ years of relevant experience in Brand Marketing, preferably in a D2C or product-based company.

- Strong hands-on experience in Digital Marketing and Performance Marketing.

- Proven track record of scaling brands through digital channels.

- Excellent understanding of consumer marketing, branding, and campaign management.

- Strong analytical, communication, and stakeholder management skills.

- Experience with marketing automation, CRM tools, and analytics platforms will be an added advantage.

Role Details:

- Role: Brand Management

- Industry Type: Internet (E-Commerce)

- Department: Marketing & Communication

- Employment Type: Full Time, Permanent

- Role Category: Marketing