Moglix.com - Senior Manager - Brand Marketing

Role Details:

Team/ Function: Enterprise Marketing | Marketing

Location: Noida 125

Designation: Senior Manager - Marketing

Key Role Related Skills:

- Brand Marketing

- B2B Marketing/Enterprise Marketing

- Communication and content

Role Objective:

The incumbent will be expected to be the rainmaker for Moglix, owning end-to-end brand awareness, demand generation, and lead generation for business verticals serving enterprise customers. This high-visibility role within the organization will enable the incumbent to drive large-scale operations by implementing innovative technology solutions.

Role Responsibilities:

- Develop and implement comprehensive brand positioning strategies, identifying target audiences and tailoring marketing plans with clear objectives across various channels and segments.

- Lead the end-to-end execution of integrated marketing campaigns, ensuring seamless collaboration with internal teams and external partners.

- Drive lead generation campaigns across multiple platforms including Google Ads, Email marketing, and social media channels such as LinkedIn, Facebook, and Twitter.

- Oversee creation and continuous improvement of sales collateral for enterprise marketing, including presentations, brochures, case studies, blogs, authored articles, press releases, and website content.

- Ownership of marketing for multiple portfolio solutions

- Drive monthly content and campaign calendar and review process.

- Manage budget and report on ROI.

- Conduct in-depth analytics and reporting across marketing platforms to extract actionable insights, enabling data-driven campaign development and strategic go-to-market recommendations.

- Conceptualize and execute multi-channel campaigns aligned with the customer lifecycle, ensuring messaging consistency across all touchpoints.

- Collaborate closely with the creative team to develop creative briefs and guide the creative direction for advertising and public-facing communications, including digital, print, and video assets.

Work Experience:

- 6+ years of relevant experience in Brand Marketing.

- Understanding of manufacturing/ energy/ infrastructure sector, would be an added advantage

Knowledge/ Skills

- Strong program and project management skills

- High level of ownership, willingness to set up things from scratch.

- Excellent written and verbal communication skills Essential

Education

- B Tech or Equivalent Degree

- MBA (Marketing) from a reputed institute