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Senior Manager - Digital Marketing (Supply Chain Finance vertical) Role Objective At Credlix (Moglix's Supply Chain Financing arm), we are rapidly expanding domestic as well as cross-border supply chain financing. The current role is for cross-border financing to Indian suppliers against their export receivables. The Digital Marketing person will be responsible for devising a detailed plan/strategy and customer acquisition. We are looking for a driven individual who is excited to take up new challenges. The role offers an opportunity to work independently within a small team, juggle multiple responsibilities and create a meaningful impact on a daily basis. The ideal candidate should be an energetic, extroverted individual who is naturally passionate and curious about FinTech and Export Financing. In addition to the qualifications listed below, we are looking for three qualities that are critical to this role - initiative, hustle, and go-getter. Role Responsibilities - Create overall marketing strategy including digital, content, and brand. - Excellent in verbal & written comms. Knowledge of fintech & supply chain is added advantage - Build and scale up sales funnel of SME & Large exporters - inbound leads - Working knowledge and experience of search engine optimization practices, including ON Page and OFF Page optimization and keyword expansion research, Google analytics, webmaster tools, Google search console, and keyword tools - Strategize and scale effective paid search and social ad campaigns, ensuring consistency of messaging across all marketing programs and campaigns. - Develop content messaging for product's social media presence into new platforms, plus increase presence on existing platforms including blogs, Twitter, Facebook, Google, LinkedIn, YouTube and Instagram. - Manage campaign expenses, estimate monthly costs and achieve maximum ROI from spending. - Provide creative ideas for content marketing. Copywriting skills to ensure a quick turnaround with web changes, social media requests, and campaigns when required. - Incumbent will play a key role in implementing and managing all digital strategy, online engagement and new customer acquisition Qualification & Experience: Work Experience: - Marketing professional having above 4 to 6 years with experience in digital marketing. - Knowledge of fintech and supply chain is an added advantage - Prior experience in marketing and engaging with SMEs across multiple digital & offline channels. - B2B digital marketing experience - Working knowledge of email marketing, web development, social platforms, customer segmentation methodology, and engagement analysis - Understanding of various online marketing channels (Like - Ad words, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.) Education: B. Tech & MBA - Tier 1 college Desirable

Mumbai

Moglix - Senior Manager - Digital Marketing - Supply Chain Finance Vertical 

Job Description for Moglix - Senior Manager - Digital Marketing - Supply Chain Finance Vertical  in Moglix in  Mumbai for (4-10) years of experience. Apply Now!

Moglix - Senior Manager - Digital Marketing - Supply Chain Finance Vertical  | iimjobs.com