MKU - Senior Marketing Manager - Brand & GTM Strategy

Role Summary:

The Senior Marketing Manager will lead the planning and execution of holistic brand and Go-To-Market (GTM) strategies for a critical product portfolio.

This role is central to driving brand equity, market share growth, and effective customer acquisition campaigns.

Key Responsibilities:

- Brand Strategy: Develop and guardian of the brand positioning, messaging, and identity across all consumer touchpoints, ensuring consistency and strong emotional resonance.

- GTM Strategy: Design and execute comprehensive Go-to-Market strategies for new product launches and market expansion, working closely with Sales and Product teams.

- Integrated Campaigns: Lead the planning and execution of integrated marketing campaigns across digital, social, content, and offline channels, with a focus on ROI and conversion metrics.

- Market Intelligence: Conduct in-depth market and competitor analysis to identify emerging trends, customer needs, and untapped growth opportunities.

- Budget Management: Manage the marketing budget, optimizing spend across channels and initiatives to maximize efficiency and impact.

- Agency Management: Oversee relationships with creative, media, and PR agencies, ensuring high-quality output and strategic alignment.

Required Qualifications & Skills:

- Education: Full-time MBA in Marketing or a related field from a premier B-School.

- Experience: 3-7 years of post-MBA experience in Brand Management, Marketing Strategy, or Product Marketing within a reputable FMCG, Tech, or Consumer Durables company.

- Expertise: Strong understanding of consumer behavior, marketing analytics, and the digital marketing ecosystem.

- Proven ability to translate consumer insights into actionable strategy.

- Skills: Creativity, excellent storytelling and presentation skills, strong cross-functional collaboration, and comfort with data-driven decision-making