MIVI - Social Media Specialist

Description:

Role Overview:

We are looking for a strategic, data-driven, and creative Social Media Manager who can lead Owvies digital growth.

The ideal candidate should know how to strategize, scale social media channels, build communities and drive influencer-led visibility, not just manage posting.

This role requires a strong understanding of platform algorithms, content strategy, and growth planning.

Key Responsibilities

Social Media Strategy & Growth

- Develop and execute a full-funnel social media growth strategy for Instagram, YouTube, Facebook & other platforms.

- Define platform-wise content approach, tone and positioning.

- Optimize posting times, formats, and content structures for maximum reach and retention.

- Plan growth roadmaps and execute strategies that drive followers, reach and engagement.

- Conduct regular competitor benchmarking and trend forecasting.

Content Planning & Management

- Build monthly and weekly content calendars aligned with brand objectives.

- Oversee creation of reels, short-form videos, educational content and engagement-driven posts.

- Guide designers and video editors on creative direction, themes and brand voice.

- Ensure consistent visual identity and messaging across platforms.

Influencer Marketing

- Create influencer strategies that support growth, awareness, engagement and app adoption.

- Identify, evaluate, and collaborate with nano, micro and macro influencers.

- Manage influencer pipelines, briefs, negotiations and content approvals.

- Run structured seeding and UGC campaigns to build trust and visibility.

Campaign Management

- Conceptualize and execute campaigns for product launches, announcements and brand initiatives.

- Track campaign performance, optimize mid-campaign and report insights.

- Leverage social listening to identify new opportunities and refine strategy.

Community Building & Engagement

- Build, nurture, and engage an online community aligned with Owvies mission.

- Respond to messages, comments and interactions promptly and professionally.

- Implement engagement-focused initiatives (polls, Q&A, challenges, contests).

Analytics & Reporting

- Track KPIs: follower growth, engagement rate, reach, shares, retention and campaign performance.

- Prepare weekly/monthly dashboards with insights and recommendations.

- Use data to continuously improve content quality and platform growth.

Requirements

- 2-4 years of experience as a Social Media Manager or Social Media Strategist.

- Proven experience in strategizing and growing social media pages (mandatory).

- Hands-on experience with influencers, creators and UGC collaborations.

- Proficiency in analytics tools

- Creative thinker with strong communication and storytelling skills.

- Bachelors degree in Marketing, Mass Communication, Media or related field (preferred)