MIVI - Creative & Public Relations Strategist

Description:

Owvie is a content-driven, app-based startup, created with a mission to provide children with safe, meaningful and enriching digital experiences. Designed specifically for young learners, Owvie brings together high-quality stories, interactive content and educational tools that spark curiosity, creativity and imagination. Owvie is building a trusted platform where children can learn, explore and engage in a secure digital environment.

The app combines entertainment with learning through thoughtfully crafted content, ensuring a balanced and positive screen-time experience. Owvie is set to launch in both India and the USA, marking an exciting step toward becoming a global platform for childrens digital growth and creative development. Backed by a passionate team and a strong vision, Owvie aims to redefine how children interact with digital content safe, smart and inspiring.

Role Overview:

- This role combines content strategy, creative production, influencer collaborations and data-driven campaign management to shape the brands voice and amplify its presence.

Responsibilities:

Brand & Content Strategy:

- Craft website copy, campaigns and key brand messaging.

- Plan content calendars aligned with product launches and brand goals.

PR & Influencer Strategy:

- Build media lists, manage PR outreach, and maintain relationships with media and influencers.

- Lead influencer collaborations across nano, micro and mega tiers.

- Drive PR campaigns, product seeding, events, and partnerships.

Campaign Insights & Reporting:

- Plan integrated campaigns using data-driven insights.

- Analyse performance, conduct social listening, and present clear reports.

Project Management:

- Manage end-to-end content and PR projects, ensuring timely and high-quality delivery.

- Coordinate with designers, agencies, influencers, and vendors.

Creative Development (AI-Driven)

Requirements:

- Hands-on experience with AI creative tools (Midjourney, VEO3, etc.).

- Strong influencer network and experience running influencer campaigns.

- Excellent communication, analytical and project management skills.

- Bachelors/Master's degree in Communications, PR, Marketing, Journalism or related field preferred.