mistay Reviews by Employees

Role KPI's: Traffic, # Transactions, Conversion rate/CAC Role Description: - This is a lead full-stack marketing role to own & drive growth. - The Growth Marketing Lead will be responsible to scale traffic and optimize the entire conversion funnel. - S/he will be responsible to build strategy (within the constrains of marketing budget) as per the company priorities and execute the plan to meet the growth goals of the company. - This would be the first hire in marketing team, and the person will be expected to be hands-on w.r.t. implementation on certain marketing channels, and work with consultants/agencies on need-basis/ build lean time in future. 1. Acquisition: SEO: - Build SEO strategy based on keyword/competitor research, execute the strategy by working with freelancers/interns/agencies SEM/Performance Marketing: - Manage, optimize & scale the Google Ads campaigns. Experiment campaigns in other channels ASO: - Scale the user acquisition in mobile app Product-led growth: - Drive Referral programs and other product-led initiatives for custom acquisition Experimentation: - Identify and experiment new acquisition channels, explore affiliate marketing, PR, strategic partnerships, etc to drive growth 2. Conversion - Work with product team to ensure the right UX for optimizing the overall conversion rate in website/ app - Give data-driven inputs/insights to BizDev team to optimize hotel supply for maximizing conversion rate 3. Retention: CRM/ Marketing Automation: - Set up, optimize the marketing automation campaigns and run ad-hoc campaigns aimed at driving high engagement for increasing the # bookings per customer - Work with product team in optimizing the loyalty programs aimed at maximizing customer retention Qualifications: 1. ~4-8 years experience in digital marketing in B2C startup 2. Strong expertise & hands-on experience in SEO & SEM 3. Highly analytical/ data-driven with growth mindset 4. Entrepreneurial, self-starter and passionate about building & growing startup

Bangalore

MiStay - Growth Marketing Lead 

Job Description for MiStay - Growth Marketing Lead  in MiStay in  Bangalore for (4-8) years of experience. Apply Now!