Mirrorsize - Manager - Marketing

Job Title: Marketing Manager (Fashion & Apparel B2C).

Company: A multi-billion-dollar Global men's wear brand.

Location: Noida, India

Experience: 5+ years.

About Company:

Mirrorsize US Inc is a dynamic and expanding fashion company, specializing in bringing the latest trends and quality garments directly to our B2C customers.

We're driven by innovation and a passion for creating exceptional brand experiences in the vibrant world of fashion.

About the Role:

We're seeking an experienced and strategic Marketing Manager to lead our B2C marketing and sales efforts.

With a minimum of 5 years of dedicated experience within the fashion and apparel industry, you'll be responsible for developing and executing comprehensive strategies to enhance brand awareness, drive online traffic & engagement, and achieve significant revenue growth for a "multi-billion dollar global men's wear brand".

It's launching its product in India from Q3'25 (online).

Key Responsibilities:

- Strategy & Execution: Develop and implement B2C marketing strategies for our garment lines, aligning with business goals and sales targets.

- Digital Leadership: Manage and optimize all digital marketing channels, including social media, email marketing, content strategy, SEO/SEM, and influencer collaborations.

- Sales Enablement: Collaborate closely with the sales team to create effective promotions, launch new collections, and ensure marketing initiatives directly boost sales and conversions.

- Content & Brand: Guide the creation of engaging marketing content and maintain a consistent brand voice and visual identity across all platforms.

- Market Insight: Conduct market research to identify consumer trends, competitor activities, and new growth opportunities within the B2C fashion market.

- Performance Marketing: Must have a solid 4-5 years of experience in directly managing performance marketing team.

- Budget Management: Effectively manage the marketing budget, ensuring strong ROI for all campaigns.

- Performance Analysis: Monitor, analyze, and report on marketing KPIs, using data to refine strategies and improve campaign effectiveness.

Qualifications:

- Bachelor's degree/MBA in Marketing, Business Administration, or a related field.

- 5+ years of progressive marketing experience, with a strong focus on the fashion & apparel industry.

- Candidates having less than 5 years shouldn't apply.

- Demonstrated expertise in B2C marketing strategies and execution.

- Must have led the Sales & Marketing function of an apparel brand.

- Proven track record of managing and growing brands in a competitive retail environment.

- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Meta Ads, email marketing software, SEO tools).

- Strong understanding of consumer behavior in the fashion sector.

- Excellent communication, interpersonal, and presentation skills.

- Analytical mindset with a data-driven approach to problem-solving.

- A highly creative, having out of the box thinking and result-oriented person is an ideal choice for this position.

- Experience in a start-up will be preferred.

- The candidate must have a "can-do" attitude, with a roll-up sleeves personality, and have a passion for brand building.

What We Offer:

- Lead marketing for a rapidly evolving fashion brand.

- Collaborative and dynamic work environment.

- Competitive salary and benefits package.

- Performance-based monthly incentive for meeting targets.

- Opportunities for continuous professional growth.